CREATION
December 2017
ability to store and recall interface
configuration settings. Story ele-
ments such as cameras, clips and
graphics can be assigned to buttons
to allow ease of access.
Commenting on the emer-
gence of IP technology, Straker
Coniglio, vice-president, media
asset management, Vizrt, says: “We
support IP production workflows
with our graphics and automation
products, and our media asset
management (MAM) platforms
have always been designed as IP-
based solutions. But for us, IP is
just another transport layer, as we
are always focused on enhancing
the overall workflow efficiencies.”
Vizrt has also developed its
Viz One and Viz Story solutions
to provide journalists with a single
tool, giving them the ability to pub-
lish their stories via a single user
interface. Viz Story allows media
producers to create video stories
with 3D graphics, and distribute
to online social media platforms.
Designed as a Web interface, Viz
Story allows users to edit a story,
adjust video and graphics to cater
to different aspect ratios for
Facebook and other online targets.
As for Viz One, it is a MAM
platform that supports several ap-
plications, from a single clip store
managing videos and stills for
playout, to large enterprise systems
running over several servers that
manages news, archive, sports,
programmes, promos and online
workflows.
Coniglio continues: “We are
in an ‘Everything on Demand’
era where there is an expectation
of the consumer that all content
should be available on all plat-
forms, on-demand.
“One of the trends we are see-
ing in the industry is the desire to
leverage Web- and social media-
based live production with broad-
cast production. This includes 3D
graphics and branding, switching
between multiple cameras and
sources, and rolling in clips from
various sources.”
To provide media companies
with the ability to execute live
programmes in a single solution,
Vizrt developed Viz Opus, an
automated control room solution
that is designed for multi-channel
and multi-platform news delivery.
Viz Opus is integrated with Viz
Engine for video and graphics
playout, alongside Vizrt’s auto
mation system and an audio
mixer, to enable newscast auto-
mation, video switching, graphics
and video playout.
Another company that has
been supporting media compa-
nies’ production workflows is
Primestream. Vice Media, a digital
push content to where consumers
spend the most time — social me-
dia and various online platforms.
Often, we’re seeing these same
platforms becoming sources for
breaking news.
“The next step is to ensure that
operations can easily pull content
from sources such as Facebook
Live or various IP streams, and
easily create highlights and
Robert Lisman, director of marketing,
annotations, re-edit, add to a
Primestream, says that the concept of
rundown,
publish to a website,
virtualisation can be applied across many
and re-broadcast.”
parts of a broadcaster’s solution to improve
redundancy and simplify operations.
To fulfil Vice Media’s needs,
Primestream designed and
media and broadcasting company, implemented a media manage-
has installed Primestream’s solu- ment solution based on its Xchange
tions to manage its workflows, platform that enables Vice Media
from programme preparation to to access, publish and control con-
tent via its Web interface and Fork
final distribution.
According to Primestream, automation platform. The solu-
Vice Media needed a MAM solu- tion has also allowed Vice Media’s
tion that is able to integrate with production teams to manage the
its existing workflows, which distribution of content to multiple
features many third-party systems platforms and screens.
“Primestream’s software inte
for non-linear editing, production
management systems, archival grates the capture, production,
and delivery functionalities. More management and delivery of assets
importantly, the solution has to while offering single and multi-site
support its editorial and delivery operations global access to their
workflows while addressing Vice content and workflows,” Lisman
Media’s growth plans for more continues. “We’re able to deliver
and integrate the content into the
digital distribution.
Robert Lisman, director of workflow, whether the content is
marketing for Primestream, ex- coming from an old videotape,
plains: “We’ve seen a huge effort to social media source, or broadcast
17
quality IP.”
Beyond the efficiencies that IP
might bring forth, he points out
that another factor benefiting pro-
duction workflow is the concept of
virtualisation. “Virtualisation is a
concept that can be applied across
many parts of a broadcaster’s solu-
tion, whether it is the people who
are virtualised across locations,
or whether it is servers or systems
virtualised to improve redun-
dancy and simplify management.
“All of these changes can ben-
efit from integration with IP-based
technologies, including baseline
connectivity and video-over-IP
— accessibility over Internet pro-
tocols is key.”
Vizrt’s Coniglio agrees with
Lisman’s point on building better
production workflows through
the impleme