Asia-Pacific Broadcasting (APB) @ConnecTechAsia Show News - Day 3 | Page 13

@ConnecTechAsia2018 www.apb-news.com 28 June 2018 THURSDAY 13 Start to make your way into an all-IP era When the transition from analogue to digital first started more than 30 years ago, many broadcasters did not jump on the digital bandwagon straight away, says Matthew Goldman, president of the Society of Motion Picture and Television Engineers (SMPTE), and senior vice-pres- ident of technology, TV and Media, Ericsson. Visiting the APB booth 6D4-04 at Broadcast Asia2018, he adds: “What hap- pened then is repeating itself where the IP transition is concerned. We are at an early adoption stage, and for many broadcasters who are not doing anything beyond 1080p right now, there is no rush for them to move to IP.” While acknowledging that 12-SDI is currently able to handle many of today’s broadcast workflows, Goldman urges broadcasters to ask themselves: “Where do I see myself in the near future?” He elaborates: “If you are intending to build a 12G-SDI plant now, are you also planning to invest in IP in two to three years? “To realise software-defined networks and virtualisation, you need to move to IP. While this transition can be more expensive to implement now, this will not be the case in two to three years.” One key development that is expected to provide a real boost to IP adoption is the creation of the SMPTE ST 2110 suite of standards, titled Professional Media Over Managed IP networks. The new standards suite describes the carriage of video, audio and ancillary data — all co-timed and related to each other so that everything can stay in sync — while maintaining the flexibility to run on generic IT infrastructure. And even if you are not ready to migrate to IP now, start learning about it, and understand what it can do for you, says Goldman. Another key aspect of the IP transition, he adds, is the training required for broadcast engineers. “Education is a key aspect in the IP transition — and this is why initiatives such as the IP Master Class, organised by APB in Singapore a day before BroadcastAsia2018, can create real value for the industry,” says Goldman. On a visit to the APB booth, Matthew Goldman, president of the Society of Motion Picture and Television Engineers (SMPTE), and senior vice-president of technology, TV and Media, Ericsson, urges broadcasters to begin to look at IP, even if they are not ready to make a full transition yet. Are you delivering a personalized video experience? SeaChange’s cFlow TM Portfolio offers end to end video management solutions that provide the personalization pipeline you need. Please visit us at Booth # 4A1-01 (TVE ZONE) SeaChange Because Video?... It’s Personal. www.schange.com