Asia-Pacific Broadcasting (APB) @ConnecTechAsia Show News - Day 2 | Page 20

20 WEDNESDAY @ConnecTechAsia2018 27 June 2018 www.apb-news.com ZEISS Supreme Primes make SEA debut For the first time in South- east Asia, film producers can check out the ZEISS Supreme family, which consists of 13 lenses with fixed focal lengths between 15mm and 200mm — the majority of which offers a maximum aperture of T1.5. Designed to cover cine- matic large-format camera sensors, the ZEISS Supreme family is compatible with cam- era models such as the Sony Venice, ARRI Alexa LF and RED Monstro. The launch of these lens- es, explains Victor Cheang, regional sales director, South- east Asia and ANZ, ZEISS, can also be attributed to how 4K/ Ultra HD (UHD) is increasingly becoming a global norm. “Production requirements, led by large global content producers such as Netflix, are also more demanding today,” he continues. “With the launch of professional cameras such as the RED Monstro and ARRI Alexa LF, which come with sensors that are even larger than full frame, it is apparent that cameras are constantly improving with bigger and higher resolution sensor size.” Weighing an average of 1,600g (3.5 pounds), the ZEISS Supreme Primes are “signif- icantly lighter and smaller” than comparable lenses on the market, and cater to the growing high-end production users, as well as existing ZEISS users looking for a shift up to full frame at the high end, says Cheang. The ZEISS Supreme Primes are equipped with the ZEISS eXtended Data metadata tech- nology. Introduced in 2017, ZEISS eXtended Data pro- vides frame-by-frame data on lens vignetting and distortion, in addition to the standard lens metadata provided using Cooke’s /i technology protocol. This, ZIESS adds, can help to speed up the entire film production workflow. When using visual effects, for exam- ple, the lens properties can be removed with a few clicks, so that computer-generated effects imagery can be accu- rately applied to the captured imagery. The lens properties can then be re-applied with the same click of a button, and combined with the film mate- rial to create a realistic image. ZEISS eXtended Data also elim- inates the process where data had to be measured manually so that it could be corrected in post-production. The first ZEISS Supreme Prime lenses with focal lengths of 25mm, 29mm, 35mm, 50mm and 85mm will be available starting this August, while the ZEISS Supreme Prime 100mm will be available this December. For a bird-eye’s view, head to booth 6G2-04. The ZEISS Supreme Prime lenses are making a South-east Asia debut at BroadcastAsia2018. THE DESIGNERS’ CHOICE FOR REAL-TIME 3D GRAPHICS • Amazing 2D/3D real-time motion graphics. • Easy-to-use, fast creation, CG and playout. • Contextual interface. • StormLogic: Advanced template interaction and animation toolset. + info • Enhanced integration with InfinitySet for advanced Augmented Reality graphics. [email protected]