❝ In the global market , we can see growing demand for IP live solutions . Sony has already delivered IP live solutions to global broadcasters such as TV Globo in Brazil , Sky Perfect TV in Japan , BBC in the UK , and China Central TV ( CCTV ). However , open standards and compatibility are the key major issues in this transition .
Sony ’ s Network Media Interface ( NMI ) is an open standard . We ’ ve published and documented NMI to the SMPTE ( Society of Motion Picture and Television Engineers ) standard . In addition , Sony is also working on the new SMPTE ST 2110 standard , and we ’ re also committed to incorporate this new standard for the future migrations .❞
❝ IP unifies connectivity for both the Internet-connected world and for content creation , real-time broadcasting , and distribution . Today ’ s broadcast infrastructure looks like a massive bundle of SDI cables , big video routers , and big video switchers , which are all specially designed for broadcast market . They are expensive and difficult to change the workflows . To achieve cloud economics , we need to use generalpurpose hardware that is based on open standards . The vision is that in a few years , the modern broadcast facilities will look more like cloud data centre as there will be lots of Ethernet switchers and servers without the need for specialised hardware .❞
❝ I think in Asia-Pacific particularly , the transition to IP is going to be faster than anywhere else in the world . The reason for this is really 4K / Ultra HD ( UHD ) because the
Pacific , we ’ re going to see a faster embracing of IP solutions simply because broadcasters need to get to 4K / UHD sooner than most other regions in the world .❞
❝ The transition to IP is not going to be different in Asia-Pacific than other regions of the world because the customer decision-making process is similar worldwide .
They tend to look at futureproofing themselves so it ’ s a natural consequence that they ’ ll look at IP , as it is more flexible and adaptable for the future .❞
26 BROADCASTASIA2017 SHOWDAILY 25 May 2017
IP future-proofs and unifies broadcast ops
❝ In the global market , we can see growing demand for IP live solutions . Sony has already delivered IP live solutions to global broadcasters such as TV Globo in Brazil , Sky Perfect TV in Japan , BBC in the UK , and China Central TV ( CCTV ). However , open standards and compatibility are the key major issues in this transition .
Sony ’ s Network Media Interface ( NMI ) is an open standard . We ’ ve published and documented NMI to the SMPTE ( Society of Motion Picture and Television Engineers ) standard . In addition , Sony is also working on the new SMPTE ST 2110 standard , and we ’ re also committed to incorporate this new standard for the future migrations .❞
— Hiroyuki Takahama Assistant General Manager , Content Creation Solutions Marketing ,
Professional Solutions Company ( PSAP ), Sony Corporation of Hong Kong
❝ IP unifies connectivity for both the Internet-connected world and for content creation , real-time broadcasting , and distribution . Today ’ s broadcast infrastructure looks like a massive bundle of SDI cables , big video routers , and big video switchers , which are all specially designed for broadcast market . They are expensive and difficult to change the workflows . To achieve cloud economics , we need to use generalpurpose hardware that is based on open standards . The vision is that in a few years , the modern broadcast facilities will look more like cloud data centre as there will be lots of Ethernet switchers and servers without the need for specialised hardware .❞
— YJ Huang , Systems Engineering Manager ,
Asia-Pacific , Arista
Last chance to win an Apple Watch !
APB ’ s very own “ IP Man ”, Jotham Lim ( right ), presenting the Apple Watch to Chamin Balasuriya , senior executive , IPTV Operations – SLT PEO TV , Sri Lanka Telecom , the winner of APB ’ s lucky draw yesterday . Congratulations on winning an Apple Watch , Balasuriya !
Do not miss your last chance to win a new Apple Watch — come sign up for a free hands-on session at the Broadcast IP Inter-Op Lab ( booth 6A3-01 ) and you will have a chance to receive an Apple Watch that will be given away at a lucky draw at 5.30pm today .
The winner will have to be present when the lucky draw is conducted to qualify .
❝ I think in Asia-Pacific particularly , the transition to IP is going to be faster than anywhere else in the world . The reason for this is really 4K / Ultra HD ( UHD ) because the
Asian region is focusing so much on being able to create and deliver 4K / UHD content to viewers and the only practical way of doing so is going to be over IP . Hence , I think in Asia-
Pacific , we ’ re going to see a faster embracing of IP solutions simply because broadcasters need to get to 4K / UHD sooner than most other regions in the world .❞
— Erling Hedkvist , Senior Vice-President & Business
Development Manager , Lawo
❝ The transition to IP is not going to be different in Asia-Pacific than other regions of the world because the customer decision-making process is similar worldwide .
With our experience at SAM , we ’ ve built many small and large systems in IP . So if media operators are going to build a large-scale system , or if they ’ re building a greenfield site , they tend to look at IP , especially in fixed facilities such as broadcast infrastructures , studio complexes and playout facilities .
They tend to look at futureproofing themselves so it ’ s a natural consequence that they ’ ll look at IP , as it is more flexible and adaptable for the future .❞
— Tim Felstead , Head of Product Marketing , Snell
Advanced Media ( SAM )
26 BROADCASTASIA2017 SHOWDAILY
26
25 May 2017
IP future-proofs and unifies broadcast ops
❝ In the global market, we can see growing demand for IP live solutions. Sony has already
delivered IP live solutions to global broadcasters such as TV Globo in Brazil, Sky Perfect TV
in Japan, BBC in the UK, and China Central TV (CCTV).
However, open standards and compatibility are the key major issues in this transition.
Sony’s Network Media Interface (NMI) is an open standard. We’ve published and
documented NMI to the SMPTE (Society of Motion Picture and Television Engineers)
standard.
In addition, Sony is also working on the new SMPTE ST 2110 standard, and we’re also
committed to incorporate this new standard for the future migrations. ❞
— Hiroyuki Takahama
Assistant General Manager, Content Creation Solutions Marketing,
Professional Solutions Company (PSAP), Sony Corporation of Hong Kong
❝ IP unifies connectivity for both the Internet-connected
world and for content creation, real-time broadcasting,
and distribution.
Today’s broadcast infrastructure looks like a massive
bundle of SDI cables, big video routers, and big video
switchers, which are all specially designed for broadcast
market. They are expensive and difficult to change the
workflows.
To achieve cloud economics, we need to use general-
purpose hardware that is based on open standards. The
vision is that in a few years,
the modern broadcast facilities
will look more like cloud data
centre as there will be lots
of Ethernet switchers and
servers without the need for
specialised hardware. ❞
— YJ Huang,
Systems Engineering Manager,
Asia-Pacific, Arista
Last chance to
win an Apple
Watch!
APB’s very own “IP Man”, Jotham Lim
(right), presenting the Apple Watch to
Chamin Balasuriya, senior executive,
IPTV Operations – SLT PEO TV, Sri Lanka
Telecom, the winner of APB’s lucky draw
yesterday. Congratulations on winning
an Apple Watch, Balasuriya!
Do not miss your last chance to win a
new Apple Watch — come sign up for a
free hands-on session at the Broadcast IP
Inter-Op Lab (booth 6A3-01) and you will
have a chance to receive an Apple Watch
that will be given away at a lucky draw at
5.30pm today.
The winner will have to be present
when the lucky draw is conducted to
qualify.
❝ I think in Asia-Pacific particularly, the transition to IP is
going to be faster than anywhere else in the world. The
reason for this is really 4K/Ultra HD (UHD) because the
Asian region is focusing so much on being able to create
and deliver 4K/UHD content to viewers and the only
practical way of doing so is going to be over IP.
Hence, I think in Asia-
Pacific, we’re going to see
a faster embracing of IP
solutions simply because
broadcasters need to get to
4K/UHD sooner than most
other regions in the world. ❞
— Erling Hedkvist,
Senior Vice-President & Business
Development Manager,
Lawo
❝ The transition to IP is not going to be different in
Asia-Pacific than other regions of the world because the
customer decision-making process is similar worldwide.
With our experience at SAM, we’ve built many small
and large systems in IP. So if media operators are going
to build a large-scale system, or if they’re building a
greenfield site, they tend to look at IP, especially in
fixed facilities such as broadcast infrastructures, studio
complexes and playout
facilities.
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