12 BROADCASTASIA2017 SHOWDAILY 12 25 May 2017 MediaGeniX urging broadcasters to think content-centric The line between linear and on- demand is blurring, making it imperative for broadcasters to think content-centric, says Johan Vanmarcke, managing director, Asia, MediaGeniX. At present, many traditional broadcast organisations have two working units in place — one that manages the linear TV aspect, and a creative unit that focuses on digital strategies. This is creating a situation where these groups work based on different workflows, without leveraging enough of each other’s strengths, Vanmarcke observes. To allow broadcasters to bet- ter target content to audiences on both linear and on-demand plat- forms, MediaGeniX is offering the WHAT’sOn broadcast management software solution at booth 4P4-05. WHAT’sOn allows broadcasters, on-demand service providers or telecoms alike to launch channels or set up cost-effective additional on-demand services while optimis- ing workflow and infrastructure. It offers integrated modules that addresses the following: linear scheduling, promotion and inter- stitial management, media man- agement, workflow automation, standards integration, content and rights management, analytics and finance, and video-on-demand (VoD). In particular, Vanmarcke is keen to highlight the new VoD schedul- ing tools MediaGeniX is offering. He explains: “If you go on-demand, it involves a lot of people and cost. Software automation thus allows you to do more for less and VoD can potentially bring new and more effective workflows.” As part of its content-centric message, MediaGeniX also believes that broadcasters need to take a closer look at the content they can Find out from Johan Vanmarcke, managing director, Asia, MediaGeniX, how you can transform your business into a content-centric one. offer. For example, what rights do they have on the content? What distribution platforms are available and through which technique can they generate the most revenue with a particular title? The future of broadcasting, the company suggests, is about choos- ing the best possible distribution technique that offers broadcasters and their viewers the best possible added value throughout the entire lifecycle of the content — be it on linear or VoD platforms. Be bold in embracing the new while breaking down outdated ways of working, advises Van- marcke. “If you do not begin to move into the on-demand space, you will lose out and your revenues will start to decline year-on-year,” he concludes. Stagetec Asia’s Avatus enabling IP remote production Hear Paul Lim, senior project engineer at Stagetec Asia, make some noise at booth 6D4-01. Stagetec Asia is displaying Avatus, an IP-based mix- ing console with 21-inch multi-touch displays. The console’s control surface and interfaces are connected through Ethernet, enabling remote production. Designed based on standardised technologies and protocols, Avatus facilitates control and can be integrated with third-party devices. Users can implement the AES70 standard to enhance inter- connectivity with other systems. The interface of Avatus enables customised func- tion assignments, and is equipped with workflow- oriented controls. For instance, the touch displays are able to provide context-related functions. Another feature of the Avatus is the colour coding of functional units for rapid and intuitive operation. Moreover, Avatus provides more than 800 input chan- nels and 128 sum buses, with channel formats ranging from mono to 7.1. Other features of Avatus include loudness metering and multi-band compressor, which are all integrated with the Stagetec automixer. Stagetec Asia is also demonstrating the latest audio processing features of the Crescendo Platinum audio mixing console at its booth 6D4-01. One new feature is scene automation that allows users to set blend curves and times individually for each channel. Calling it “one of the most important additions” to basic scene automations, Stagetec Asia high- lights that this function is “particularly popular with theatres”, and will be available with the new software release. In addition, the software update features a timecode trigger that enables scene events to be called up at will.