Asia-Pacific Broadcasting (APB) BroadcastAsia2017 Show Daily - Day 2 | Page 30

30 BROADCASTASIA2017 SHOWDAILY
30
24 May 2017
An expansive and impressive
line-up from SWIT
SWIT’s Dustin Chen: “We are proud
to have a comprehensive line-up
of products at BroadcastAsia2017
— some 40 models of batteries, 20
models for lights and more than 10
monitor models.”
SWIT Electronics has hit a sweet spot in the
market. Already a well-known brand among
international broadcasters for batteries,
monitors and lights, the company is grow-
ing from strength to strength as innovation
Embrace IP to survive & thrive
Your chance to gain free hands-on IP experience
in content creation, editing & distribution to OTT
in real time.
As Asian broadcasters move to IP-based systems, interoperability is one of
the biggest issues facing key technology decisions. And with many standards
being proposed by manufacturers, the goal of the Broadcast IP Inter-Op
Lab is to show what is working in IP today and highlight
interoperability between manufacturers.
The IP Lab is a golden opportunity for Asian
broadcasters and production houses to pre-book
free 45-minute hands-on sessions at the IP Lab
during the show. We will provide cameras for you to
shoot a short video clip and then ingest, edit and
stream your content onto screens in the exhibition
halls & beyond.
Broadcast IP Inter-Op Lab is at Booth
#6A3-01, Level 6, Suntec Singapore.
P R E S E N T E D BY:
S P O N S O R E D BY:
Special
Lucky Draw for
IP participants
Dail k y y
Luc @
w
Dra 0
pm
3
5.
P R E S E N T E D B Y:
continues at a relentless pace at the SWIT R&D
centre in China’s Jiangsu Province, enabling
an expanded product line-up year after
year.
Indeed, its showcase at this year ’s
Broadcast Asia is solid proof of its investment
in innovation and business expansion.
“We are proud to have a comprehensive
line-up of products at BroadcastAsia2017 —
some 40 models of batteries, 20 models for
lights and more than 10 monitor models.
“In addition, this year we introduce the
Wireless HD Transmission, a solution that
puts us ahead of the market in many ways,”
declares Dustin Chen, SWIT’s sales manager
for Asia-Pacific.
Sales have increased rapidly in recent
years. SWIT has successfully won tenders
and new clients in Singapore and Australia.
Chen says: “Our business is growing
steadily and we have an established net-
work of distributors and dealers, so our
participation in BroadcastAsia2017 is aimed
at reinforcing brand and product awareness
and trust with our customers.”
Chen adds that SWIT is on the inter-
national map today and fully confident of
its competitiveness against international
competitors from Japan, Europe or the US.
At booth 6R3-01, the spotlight is on
innovative solutions in SWIT batteries, moni-
tors and the HD Wireless Transmission.
High-load cine-camera Li-ion battery:
The line of SWIT High Load batteries offers
up to 180W/15A constant power output,
and can easily drive high-power cine-cam-
era, high-power lightings and other critical
equipment. Battery life remains long despite
the high output. This is a huge advantage
over normal Li-ion batteries where the bat-
tery life is reduced quickly after a period of
full power draw.
IATA-compliant separable Li-ion
battery: Large-capacity batteries are often
needed for assignments but there are IATA
regulations which restrict the air transpor-
ta