Asia-Pacific Broadcasting (APB) BroadcastAsia2017 Show Daily - Day 2 | Page 14

14 BROADCASTASIA2017 SHOWDAILY
14
24 May 2017
Welcome to the era of
advanced, omni-platform
advertising & monetisation
BY JOE KHODEIR
W h e n i t c o m e s to
meeting the anytime,
any screen demands of
today’s video consum-
ers, technology is, for
the most part, keeping
pace. The Asia-Pacific
region, in particu-
lar, is an excellent
example of how
broadcasters and distributors are success-
fully augmenting traditional linear distri-
bution with over-the-top (OTT) delivery to
a diversity of devices, satisfying consumers’
appetites for more and more content,
whenever and wherever they want it.
Business systems that are capable of
efficiently monetising that content across
these different platforms, on the other
hand, have been unable to keep up with
the requirements of a rapidly evolving
broadcast industry. Media companies
across the region are likely missing out
on substantial revenue opportunities
by being saddled with ad management
solutions that are incapable of crossing
linear, non-linear and digital boundaries,
forcing content providers and distributors
to operate and staff multiple and discrete
monetisation operations.
The good news is that relief has ar-
rived. Powerful and intelligent tools are
now available that take an omni-platform
approach to ad management, enabling
media companies to unify all of their mon-
etisation operations into a single platform
that works across linear, non-linear and
digital platforms.
The benefits of a next-generation
solution, such as Imagine Communica-
tions’ powerful xG platform for mana