Asia-Pacific Broadcasting (APB) BroadcastAsia2017 Show Daily - Day 1 | Page 30

30 BROADCASTASIA2017 SHOWDAILY
30
23 May 2017
Fujifilm aims to be a game-changer
in the cinema lens market
Regardless of what format you are shoot-
ing in, or what your production budget is,
Fujifilm has lined up a range of lenses to suit
all your needs.
For instance, the company’s new line of
E-Mount cine zooms targets documentary-
style cine shooters and low-budget produc-
tions. Two models are available — the MK18-
55mm T2.9 and MK50-135mm T2.9 — with
both weighing less than 1kg.
Both lenses feature a non-focus shift
mechanism, a non-breathing focus mecha-
nism and fully-geared cine lens controls.
They are also equipped with a macro func-
tion that lets users close focus from 0.38m
Embrace IP to survive & thrive
Your chance to gain free hands-on IP experience
in content creation, editing & distribution to OTT
in real time.
As Asian broadcasters move to IP-based systems, interoperability is one of
the biggest issues facing key technology decisions. And with many standards
being proposed by manufacturers, the goal of the Broadcast IP Inter-Op
Lab is to show what is working in IP today and highlight
interoperability between manufacturers.
The IP Lab is a golden opportunity for Asian
broadcasters and production houses to pre-book
free 45-minute hands-on sessions at the IP Lab
during the show. We will provide cameras for you to
shoot