2 2 BROADCASTASIA2017 SHOWDAILY 23 May 2017
Show ‘ an engaging event to learn , share ideas and best practices ’
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“ Overall , we strive to create an engaging event where the industry can congregate , learn , share ideas and best practices , expand business networks and create meaningful relationships with each other .”
Looking for multi-screen innovations at BroadcastAsia 2017 is Cignal TV , a directto-home ( DTH ) satellite TV service provider based in the Philippines .
“ We are looking for products and equipment that will make our Cignal TV OTT service unique and compelling … and also innovations that may offer opportunities for us to lower the costs of running our satellite , IP and OTT networks ,” says Edward Benedict Galang , first VP and head of engineering and operation , Cignal TV .
For others , such as Sri Lanka ’ s Integrated Media Network ( IMN ), there are more immediate concerns .
Nadin Chathura Ekanayake , head , IT and digital content , IMN , explains : “ The Sri Lanka government has mandated that digital broadcasting will replace analogue broadcasting within the next 2-3 years . As a result , all broadcasters in the country are required to migrate all existing systems to digital .”
A new media startup , IMN aims to be one of the biggest media companies in Sri Lanka by end-2017 , operating three TV channels , four radio channels and three newspapers .
Cignal TV ’ s Edward Benedict Galang : “ We are looking for products and equipment that will make our Cignal TV OTT service unique and compelling … and also innovations that may offer opportunities for us to lower the costs of running our satellite , IP and OTT networks .”
Simplify your workflow
According to Ekanayake , IMN ’ s aims at BroadcastAsia2017 is to check out the latest solutions in automation software , storage and archive systems , camera equipment , as well as post-production solutions .
And here to learn more about the transition to digital terrestrial television ( DTT ) is Nepal Television , which will be implementing “ big projects ” this year in the areas of studio playout , ingest , digital archiving , newsroom computer systems and perhaps , most importantly , the implementation of four HD studios .
Deepak Mani Dhital , deputy general manager , Nepal Television , says : “ The main challenges of implementing DTT include how to distribute set-top boxes and provide valueadded services , and how to deal with new media for traditional broadcasters like us .”
Indeed , BroadcastAsia has become a veritable marketplace to source for ideas , solutions and innovative broadcast equipment .
UBM SES : ‘ Your Vision , Our Business ’
What is ConnecTechAsia ? Susan Tan : ConnecTechAsia is where technology , ideas and business converge . Encompassing CommunicAsia , BroadcastAsia , and the new event NXTAsia , ConnecTechAsia , as the new parent brand , covers the entire spectrum of communication , broadcast , and enterprise technology and services reflecting the pulse of Asia today , and how the future will look like , tomorrow .
Why have you decided to change the look of the event ? Tan : For nearly three decades , Communic- Asia and BroadcastAsia have served the IT and media industry alongside the sister show , Enterprise IT . This industry changes faster than almost any other sector in today ’ s economy and it is important to stay relevant in such changing times .
We believe the time is right to take our event into the future with a fresh look and a more focused value proposition , to help our exhibitors and visitors have a more enriching and informative experience at the event .
A brand-new look has been revealed on the first day of BroadcastAsia2017 and CommunicAsia2017 . As the shows approach their 30th anniversary mark , we turn the spotlight on Susan Tan ( left ), director , Marcom , UBM SES , to ask her about the new branding and what it means for the show and its participants .
Based on feedback from industry stakeholders and peers , it was clear that we needed a response to the expanded needs of the industry for the community to see , discover and experience more of the solutions today that will affect businesses of tomorrow .
The event will host more than 1,700 exhibitors , technical and business seminars , and networking forums through an array of experiential activities , allowing attendees to gain the maximum amount of industry insights and useful contacts in one event .
What new changes will you introduce next year ? Tan : Besides the parent brand ConnecTech- Asia , we will also be launching NXTAsia to replace EnterpriseIT , which will be the definitive guide on emerging technologies and enterprise solutions for companies across sectors .
Courtesy of BT Sport
Millennials spending more time viewing OTT
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only 27 % of traditional broadcasters now obtain 80 % -100 % of their revenues from traditional sources — a continuing downward trend from 35 % from 2013 .
By 2020 , the percentage is expected to fall to just 15 %.
White says : “ Millennials are watching 25 % less TV , while their consumption of OTT has increased by 400 %, and they will soon be spending more hours watching OTT than TV .”
The key in addressing the march to OTT lies with the business model , he advises . “ Netflix reported a 6 % return in 2016 , and it seems likely that Amazon is operating at a loss at present .
“ In contrast to this , typical broadcaster margins have historically been in the 10 % - 40 % range .”
Therefore , as well as segmenting their OTT audiences into ‘ marketable ’ groups with the use of advanced data techniques , broadcasters will do well to look to the cloud to provide the operational economies that will enable them to profit from OTT activities , White recommends .
Moreover , it would appear that broadcasters are already heeding this advice , with 85 % of respondents to the IABM April 2017 end-user survey reporting that they are already operating in the cloud or are likely to do so over the next two to three years .
An emerging technology that is catching IABM ’ s eye , and which is already being tapped to help broadcast and media companies understand and react to their audiences ’ individual needs is artificial intelligence ( AI ).
“ About 43 % of our end-user survey respondents say they are likely to use AI in the next two to three years .
“ Netflix reports that it has already saved US $ 1 billion through the use of AI in its recommendation engines , and other obvious applications are advertising recommendations , search and metadata labelling , as well as optimising network management ,” White concludes .