Asia-Pacific Broadcasting (APB) BroadcastAsia2017 Show Daily - Day 1 | Page 16

16 BROADCASTASIA2017 SHOWDAILY 16 23 May 2017 ZEISS has a lens for every production need At booth 6G2-04 , ZEISS is highlighting a range of lenses that cater to multiple production needs and video formats. Victor Cheang, regional director, South-east Asia and ANZ, ZEISS, reveals more. Content producers today have to work in a multitude of video formats. As a provider of cam- era lenses, what is your product strategy to ensure that all the needs of your customers are catered to? Victor Cheang: ZEISS offers great lenses for every user and for every application: from really compact and lightweight lenses (ZEISS Loxia on Sony E-Mount cameras) to big lenses for Hollywood productions — lenses with a special look (ZEISS Master Anamorphics), lenses with B4 mount (ZEISS Digiprimes), and so on. 4K/Ultra HD (UHD), high dy- namic range (HDR), 8K are no challenges for ZEISS as we recog- nised the trend for large camera sensors and high resolutions four years ago. Back then, we were the first manufacturer to bring to the market cine zooms (ZEISS CZ.2) and compact prime lenses (ZEISS CP.2) that cover full frame, and which are thus a future-proof investment. Even in the realm of virtual reality (VR)/ augmented reality (AR), ZEISS has contributed premium optics with the ZEISS VR One Plus. ZEISS is constantly looking to improve and innovate; we have launched the compact prime lenses ZEISS CP.3 XD, which cover full frame and record metadata, and enable even small productions to work with visual effects and CGI. With our strength being our vast knowledge in lens making, we strive to continue creating lenses that we believe are the best in terms of precision and image quality. What are some of the key lenses that you are highlighting this year? Cheang: The key lenses that we are highlighting are the newly- launched ZEISS Compact Prime CP.3 and CP.3 XD lenses. Besides the ergonomic differences of be- ing smaller and lighter from their predecessors, the ZEISS CP.2 lenses, the new ZEISS CP.3 lenses cover full with the ZEISS eXtended Data (XD) lens metadata technology. The ZEISS CP.3 XD lenses pro- vide an electronical interface and feature innovative and ground- breaking lens data technology to speed up and simplify the workflow on-set and in post-production. They enable trailblazing, one-click cor- rection of images, never before pos- sible in motion picture workflows. Besides the new ZEISS CP.3, we are also highlighting the ZEISS LWZ.3, for which we have received overwhelming demand since it was first announced last year. ❝ With our strength being our vast knowledge in lens making, we strive to continue creating lenses that we believe are the best in terms of precision and image quality. ❞ frame across all 10 focal lengths and are also available in the ZEISS CP.3 XD version, which is equipped Specifically for Asia-Pacific’s broadcast industry, what trends do you see emerging, and how can ZEISS help broadcasters in the region address these trends? Cheang: Cameras are improving constantly with bigger and higher resolution sensor size. ZEISS under- stands this and our lenses are manufactured to provide optimum resolving power for the highest definition. For our newest prod- uct, the ZEISS CP.3, compatibility is further enhanced with the much wider range of cameras available in the market today due to the 35mm full-frame coverage across all 10 lenses as well as the interchange- able mount system. We are also seeing a down- sizing of equipment. Technology has advanced with increase in reso- lutions, but this has also created reductions in the size and weight of the equipment — cameras, LED Lightings, lenses, and so on. ZEISS has opened up the use of photo graphy camera lenses that are even smaller in size, for cine applications with the patented de-click function of the ZEISS Mil- vus SLR lenses and the ZEISS Loxia E-mount CSC lenses. The ZEISS lens gear rings were developed to further equip the ZEISS photo lenses with a follow focus system, enabling precise focusing and functions resembling those of a full-fledged cinema lens. There is also a need for more versatile, cost-effective and ad- vanced workflows. For instance, the ZEISS CP.3 XD lenses allows the ad- justment of distortion on-set when traditionally, lens data was used by a post house to make a correction or tweaks. Such metadata readout was previously only available with top-end lenses such as Master Prime, but with the CP.3 XD lenses, the metadata benefits are available to mid-budget productions and even to owner operators. Osee Technology unveils 4K/UHD broadcast monitor Osee Technology is displaying a number of broad- cast monitors, including the LMW-550-4K, a 55- inch 4K/Ultra HD (UHD) video monitor featuring a wide viewing in-plane switching (IPS) LCD panel with 3840x2160 resolution. Equipped with four channels of 3G/HD/SD-SDI inputs and four HDMI inputs, the LMW-550-4K supports quad-split display of 3G-SDI or HDMI-compatible DVI-D. Other features of the LMW-550-4K include A/V alarming, signal presence alarming and built-in Web server. Operators can also integrate the LMW-550- 4K with Osee