Asia-Pacific Broadcasting (APB) BroadcastAsia2017 Show Daily - Day 1

BROADCASTASIA2017 SHOWDAILY 1 1 23 May 20176 T U E S DAY 2 3 M AY 2 0 1 7 WATCH OUT FOR THIS SPACE FOR THE VISITORS COUNT 10254_BCA-Dailies_FutureofTV_Ear75x55.indd 1 Show organised by Official Show Daily published by SES Time to personalise and monetise content Viacom 18 Media’s Rajasekharan Harikrishnan: “More screens mean more potential opportunities for advertisements, so the experience created should be in such a way that it suits multi-screen lifestyles.” BY SHAWN LIEW The days when TV viewing is based exclusive- ly on fixed programming schedules are long gone. Instead, today’s viewers are demand- ing to “see what I want, when I want and how I want,” says Rajasekharan Harikrishnan, VP and CTO of Viacom 18 Media. The biggest challenge facing the broad- cast TV industry, thus, is how to personalise the viewing of content, and to then monetise this efficiently, says Harikrishan. Leading a Viacom 18 Media delega- tion to BroadcastAsia2017, he adds: “All TV screens should either be on their own or as part of someone’s else over-the-top (OTT) platform simultaneously so that the content produced has some value in getting viewed across different platforms and screens, and to be able to be monetised efficiently. “More screens mean more potential opportunities for advertisements, so the experience created should be in such a way that it suits multi-screen lifestyles.” Harikrisnan and his team are also looking for technologies and solutions that can take Viacom 18 Media “to the next level”. These UBM SES’ Calvin Koh: “The broadcasting space is evolving at a rapid rate, and the implementation of new technologies is critical as broadcasters need to keep up with the industry’s disruptions.” include artificial intelligence, cloud technol- ogy, cyber-security, as well as augmented and virtual reality. Acknowledging the changing needs of broadcasters in the region, Calvin Koh, assistant project director (Communications Events), UBM SES, says: “The broadcasting space is evolving at a rapid rate, and the implementation of new technologies is criti- “The growing adoption of IP pro- duction and playout is one of the key enablers of this move, made possible by the industry-wide agreement on a common set of standards based around the soon-to-be-ratified SMPTE ST 2110 suite of standards,” says White. The entry of pure over-the-top (OTT) and video-on-demand (VoD) players such as Netflix and Amazon MADE SIMPLE Booth #42Q-05 & Suite #311 cal as broadcasters need to keep up with the isilonapj@emc.com industry’s disruptions.” One of the biggest challenges facing broadcasters in Asia, he adds, is the transi- EMCRS0021 Dell EMC C&T 60mm width x 55mmH Ad x2 15/05/2017 v2.indd 1 tion to IP-based systems. “Moving away from legacy SDI set-ups is not only a huge financial investment; broadcasters also need to work out a migration plan that is seam- Scan QR code to get your e-version less, with minimal disruption to their existing operations.” One of the highlights of this year’s show is the setting up of a Broadcast IP Inter-Op Lab (booth 6A3-01). Urging all broadcast professionals to visit the lab, Koh says: “We Scan QR code to watch video hope to alleviate any hesitation broadcasters may have by providing the opportunity for a hands-on experience with IP interoperability, as well as strategies and answers to technical, operational and security concerns.” Despite the new three-day format, If you are a follower of APB’s Facebook (www.facebook. BroadcastAsia remains the gateway to Asia’s com/APBNews), APB’s broadcast industry for international brands. Twitter (www.twitter.com/ Koh reiterates: “BroadcastAsia is a must- APB_News), and like the attend for acquisitions and participation in news alerts, just show the the discourse on the latest industry trends. on your phone to any • Continued on page 2 have also compelled many estab- lished broadcasters to launch their own OTT services alongside their traditional broadcast services. As a result, big data is quickly becoming a key business tool to search out and retain ever more fragmented audi- ences, White points out. According to IABM’s April 2017 end-user survey, • Continued on page 2 APB’s staff and simply drop your name card and be present at 5pm for a chance to win an Apple watch. Dail k y y Luc @ w Dra p 5 m IABM’s Peter White: Millennials are watching 25% less TV, while their consumption of OTT has increased by 400%. Switchers, routers, conversion, modular, IP, 4K... Make your money go further. O orçamento está ficando apertado? Todos nós precisamos cumprir nossos orçamentos - Switchers, routers, conversion, modular, IP, 4K... seja qual for o tamanho da operação. Budget getting away from you? A SAM entende. We all need É to por meet – whatever the size isso our que budgets expandimos nossa gama de of operation. produtos, ajudando seu dinheiro a valer mais - sem comprometer a qualidade. SAM understands. Booth # 6M2-01 Independente do seu dê uma olhada: That’s why we have extended our orçamento range with - new products that help to make your www.s-a-m.com/budget money go further – without compromising on quality. Regardless of what budget means to you – take a look: www.s-a-m.com/budget SAM BCA Ads 255x60 x 3.indd 1 4:43 PM giving away an Apple a day! Full stream ahead into OTT world The past year has seen rapid change in both the business environment and technology development; this in turn, is spurring the acceleration of change in the broadcast and media industries, says Peter White, CEO, IABM. He attributes this to a multi- tude of drivers, including end-users increasingly transforming their op- erations to virtualised cloud models. MEDIA STORAGE 16/05/2017 10:28