Asia-Pacific Broadcasting (APB) BroadcastAsia2016 Show Daily - Day 1 | Page 12

12 BROADCASTASIA2016 SHOWDAILY
12

31 May 2016

Sony takes further strides in
Beyond Definition journey
4K/Ultra HD (UHD) is one of the
key themes for Sony this year.
What are some of the 4K/UHD
highlights visitors can expect at
the Sony booth?
Hiroyuki Takahama: At BroadcastAsia2016, Sony continues to
accelerate the momentum to go
Beyond Definition, showcasing
our latest offerings in the field of
HD, 4K/UHD and high dynamic
range (HDR). The new additions
join Sony’s existing products and
solutions for multiple applications in broadcast and production
industries.
These include HD/4K/HDR
cinematography production, news
production, studio & live sports
production, including IP transmission, and archive digitisation that
targets various verticals, including
education, corporate, houses of
worship and high-end sports.
Visitors are able to personally
experience multiple 4K/UHD professional A/V technologies for production, including the PXW-Z450
XDCAM 4K/UHD shoulder-mount
camcorder and PXW-Z150 XDCAM
4K/UHD handy camcorder; the

Hiroyuki Takahama, assistant general manager,
Content Creation Solutions Marketing,
Professional Solutions Company (PSAP), Sony
Corporation of Hong Kong (booth 5B4-01) ,
details Sony’s Beyond Definition vision,
and highlights how the company can help
broadcasters in Asia embrace 4K/Ultra HD and IP.
55-inch PVM-X550 OLED monitor; and the new XVS-6000 and
XVS-7000, which together with the
XVS-8000, creates a family of 4K/
UHD/IP professional production
switcher systems.
In Asia-Pacific, what do you
think are some of the key factors
that will determine how quickly
4K/UHD is adopted across the
entire broadcast chain?
Takahama: There is a rising trend
in the migration from HD to 4K/
UHD with trial 4K/UHD broadcasting already under way in a number
of countries globally.
In Asia-Pacific, broadcasters
understand the new opportunities
and advantages that 4K/UHD of-

fers, including new artistic scope
and freedom to create stunning
footage. Some factors that might
affect the rate of adopting 4K/UHD
content include the availability of
4K/UHD content, costs, reliability
of network infrastructure, including bandwidth that affects footage quality, availability of 4K/UHD
ready equipment, and technical
standardisation, among others.
Are broadcasters in Asia also
ready to embrace IP-based
infrastructures, and how is Sony
helping to facilitate the transition to IP?
Takahama: With the increasing
demand for 4K/UHD content,
broadcasters in the Asia-Pacific

❝With the increasing
demand for 4K/UHD content,
broadcasters in the AsiaPacific region are embracing
the operational advantages
of IP-based infrastructures.❞
— Hiroyuki Takahama,
Assistant General Manager,
Content Creation Solutions
Marketing, Professional
Solutions Company (PSAP),
Sony Corporation of Hong Kong

region are embracing the operational advantages of IP-based
infrastructures.
For example, Sony’s IP Live
Production System is able to broadcast quality 4K/UHD video, audio,
metadata and control data across
the IP network through a single
network cable. Designed to integrate seamlessly into existing
SDI infrastructure, Sony’s IP Live
Production provides broadcasters
increased efficiency, reliability and
scalability with reduced system
costs.
Recognising the transformative
benefits of IP for live production,
Sony has been committed to implementing IP technology at the

core of broadcast infrastructure for
15 years. Working with its customers, standardisation committees,
partners and competitors, Sony
aims to contribute to the standardisation of the relevant technologies,
alongside building a multi-vendor
IP live ecosystem to ensure interoperability.
This includes support for the
IP Live Alliance, which has grown
to 49 vendors across the live production space, as well as joining
the Alliance for IP Media Solutions
(AIMS), whose initiatives promote
the adoption of widely supported,
open standards to foster IP-based
interoperability and further industry migration to IP-based platforms.