Asia-Pacific Broadcasting (APB) BroadcastAsia2016 Show Daily - Day 1

Eliminate Outdated Algorithms 31 May 2016 BROADCASTASIA2016 SHOWDAILY 11 THE NEW AERO.10™ 1 Superior TV Audio Starts Here GBS Alliance Stand No. 5C4-01 German Pavilion Stand No. 5C7-06 TUESDAY, 31 MAY 2016 Viewers are Listening.™ Shows organised by Official Show Daily published by Buyers checking out emerging technologies Media Prima’s Dr Ahmad Zaki Mohd Salleh: “In order to remain sustainable through cost-cutting, technologies such as baseband-over-IP and cloud storage have an increasing role to play.” BY SHAWN LIEW As the broadcast and media industries move towards more converged infrastructures, more content players are emerging, increasing already intense competition. This, says Dr Ahmad Zaki Mohd Salleh, group GM, Engineering, Media Prima, compels broadcasters and service providers alike to consider operating costs and efficiency issues. He adds: “In order to remain sustainable through cost-cutting, technologies such as baseband-over-IP and cloud storage have an increasing role to play.” As the discussion on the transition to IP in Asia looks set to take centrestage this year, Dr Ahmad Zaki calls for the support of open standards and non-proprietary interfaces, as well as software implementations. This, he says, will have a direct impact on the cost of equipment and interoperability, and in Media Prima’s case, allow current workflows to be improved. “What I mean by this, is moving from Capex to Opex-type operations,” he explains. “For instance, we can move our data to a cloud provider, rather than owning our Vietnam Digital Television's Phan Tien Dung: “To meet viewers’ want for ondemand, interactive content should be a key priority and we are focusing on building a multi-screen digital ecosystem.” in-house server infrastructure as ownership costs continue to escalate.” While technologies may be key enablers in an age of rapidly evolving consumption habits, broadcasters cannot afford to neglect viewer engagement, cautions Dr Ahmad Zaki. “Changing viewing behaviour and consumer lifestyles also need to be understood. This is where data analytics becomes an es- sential science and needs to be incorporated into our business plans.” Fox Network, ESPN, Al Jazeera Media Network, and closer to home, Vietnam’s Ho Chi Minh City Television, are among networks who have already deployed some form of IP-based facilities, Phan Tien Dung, CTO of Vietnam Digital Television, points out. He sees video-over-IP (VoIP) as the key buzzword this year, as broadcast stations, film distributors and telcos alike explore ways to create more revenue on over-the-top (OTT) platforms. Like Dr Ahmad Zaki, Phan observes constantly changing viewing habits as consumers hungrily lap up all forms of multimedia, so much so that video aggregators and file-sharing sites such as Facebook and YouTube have become “broadcasters” in their own right. “To meet viewers’ want for on-demand, interactive content should be a key priority and we are focusing on building a multiscreen digital ecosystem,” he adds. Another BroadcastAsia2016 buyer is • Continued on page 2 1 Scan QR code to get your e-version BroadcastAsia2016 line-up highlights show’s relevance to Asia Over 600 exhibitors are ready to welcome visitors to BroadcastAsia2016 this morning with a dazzling line-up of products and solutions highlighting emerging technologies such as broadcast IP, 4K/Ultra HD (UHD) and high dynamic range (HDR). While broadcasters will be keen to find out how these technologies can potentially impact their businesses, it is perhaps prudent not to lose sight of a key necessity as consumption habits continue to evolve — engagement with audiences. Lindy Wee, chief executive of Singapore Exhibition Services, the organiser of BroadcastAsia2016, says: “It has become increasingly important for Asian companies to find new ways to engage with viewers, especially with the entry of disruptive players such as Netflix. “Broadcasters, pay-TV operators and content providers must now produce and deliver content via different platforms to keep up with viewer expectations.” To address this, the BroadcastAsia2016 International Conference is featuring speakers from Netflix, as well as HOOQ and iflix — an emerging band of subscription-video-on-demand (SVoD) services primarily Introducing The Kula Range TM 4K/1080p/HD/SD/1ME/2ME From $17K Visit us servicing the Asian market — who are providing insights into how operators can best optimise their over-the-top (OTT) platforms and digital assets to achieve commercial and operational optimisation, as well as deliver immersive experiences to their audiences. On the show floor, the TV Everywhere! Zone, which made a success• Continued on page 2 Singapore Exhibition Services Chief Executive Lindy Wee. The best value production switcher in the world at booth #5D3-01 255x60 Kula Strip.indd 1 17/05/2016 17:28