Asia-Pacific Broadcasting (APB) Broadcast Technology Trends & Insights 2015 | Page 7

IP: inevitable, integral & invaluable from where they are to where they want to be. With the myriad amount of challenges facing Asia’s broadcast industry, the region is also likely to be a land of opportunities. Other highlights you can read about in this supplement include how Riedel provided a number of best-in-breed solutions for events such as the SEA Games 2015 and the National Day Parade in Singapore. For the former, Riedel’s MediorNet fibre-optic signal transport system was used to transport video around the SEA Games venues in Singapore, wh ile Riedel Artist keypanels were used to power the Games’ opening and closing ceremonies. In Indonesia, 24-hour news channel Metro TV installed Axon’s Cerebrum control and monitoring solution as part of its New HD Studio upgrade. Cerebrum monitors systems via Simple Network Management Protocol (SNMP) and also uses software control to oversee equipment such as master control and routers. Looking to the future, Metro TV is also convinced that its Axon equipment will be able to support any future adoptions of both IP and 4K/UHD. A European company that is looking Live sporting events, for so long testbeds for emerging technologies, will create a boon in 2016, with France hosting the 2016 UEFA European Championship, while the 2016 Summer Olympics will take place in Rio, Brazil. to expand its footprint in Asia-Pacific is Belgium’s MediaGeniX, which has opened a new office in Singapore, with a Bangkok office to follow in the near future. One of MediaGeniX’s flagship products is WHATS’ON, a broadcast management system that allows broadcasters to have the same flexibility in on-demand ads placement as they have had on linear TV. According to Michel Beke, SVP Product Strategy, MediaGeniX, WHATS’ON can allow operators to rapidly launch new channels and services, without multiplying operational costs. And to ensure that broadcasters in Asia-Pacific can ride the wave of technical innovations into 2016, there appears to be good news emanating from Geneva. While WRC-15 was still ongoing as at press time, an “overwhelming” majority of proposals reportedly supported a ‘No Change’ position for the UHF band 470- 694/698MHz, which is currently allocated for terrestrial TV. With spectrum being the lifeblood of terrestrial TV, this is a welcome development, and could also be key in the delivery of services such as 4K/UHD. In the combined January/February 2016 issue of APB, we will be providing an in-depth analysis of the final WRC- 15 outcomes, which if favourable to broadcasters, will go some way in defining the industry’s direction in 2016. CEREBRUM Broadcast monitoring and control Take control make life easier In modern broadcasting, the multi-platform delivery and multi-purpose repackaging of materials demand that you master a diversity of workflows. Cerebrum makes the control and monitoring of multiple video and audio signal paths easier, more efficient and cost-effective than ever. Cerebrum provides comprehensive tools to configure, monitor and maintain products from any manufacturer within and beyond the broadcasting industry. The result is that multiple users can take total control over multiple and complex routines. www.axon.tv