Asia-Pacific Broadcasting (APB) Broadcast Technology Trends & Insights 2015 | Page 3

IP: inevitable, integral & invaluable Although IP and 4K/Ultra HD have yet to be widely adopted across the broadcast industry, interest in these emerging technologies has continued to spike in 2015, and is likely to continue on an upward trajectory in 2016. Shawn Liew reports. By all accounts, 2015 has been a challenging, and indeed, reflective year for the broadcast industry. As consumer viewing habits continue to evolve, the role that traditional broadcast TV has to play continues to be reviewed meticulously. How can broadcasters continue to be relevant to their viewers, and critically, stem the over-the-top (OTT), video-on- demand (VoD) tide to lure eyeballs back to linear TV? In re-defining and re-inventing business models, how can broadcasters effectively deliver the right content to the right audiences while getting the maximum ROI for their technology investments? For regular visitors of some of the most prominent broadcast shows around the world, such as NAB, IBC, BroadcastAsia and Inter BEE, to name but a few, the key buzzwords of 2015 have been undeniably: 4K/Ultra HD (UHD) and IP. www.tw i t te r.co m/AP B_ News While opinions continue to be divided over how soon, and to what extent these emerging technologies will become mainstream, 2015 has awakened broadcasters to the possibilities offered by both 4K/UHD and IP. As to where exactly 4K/UHD and IP stand today, an industry veteran APB spoke with recently provided perhaps a fitting analogy. He told APB: “When HD was first introduced, it was an island in a sea of SD. Today, 4K/UHD and IP are islands in a sea of HD.” IT’S IP EVERY WHICH WAY In the 2014 edition of APB’s Broadcast Technology: Trends and Insights supplement, we discussed the increasing role that IP has to play in the broadcast ecosystem, and how IP can be integrated into existing broadcast workflows as a key component. A year on, the discussion on IP has not diminished; on the contrary, it has grown louder. Particularly in live production, a number of high-profile trials and proof-of- concepts have gone some way to show that IP-based live broadcast production can be a reality. Many of the leading broadcast equipment manufacturers in the world have also made it a priority to ensure that broadcasters are prepared for the transition to IP. Imagine Communications, for example, advocates and supports a “Your path, Your pace” approach that enables broadcasters to move to IP at a gradual pace. This strategy includes leveraging a hybrid SDI/IP environment that enables media companies to fully In live production, a number of high-profile trials and proof-of- concepts have gone some way to prove that IP-based live broadcast production can be a reality. Many of the leading broadcast equipment manufacturers in the world have also made it a priority to ensure that broadcasters are prepared for the transition to IP. www.ap b - news .co m 1