Where is the audio in MoJo?
BY MARTIN LOW
The advent of new media is
transforming the world of
journalism today. The growing field
of mobile journalism (also known as
MoJo) has changed daily routines
of many journalists to reflect the
opportunities enabled by new
media. MoJo is a key augment
to traditional journalism as more
mobile journalists all around the
world tell great stories using
nothing more than a smartphone in
hand.
MoJo encourages immersive
storytelling in a time-sensitive
situation where speed of news is
just as crucial. News stations and
newspapers are continually adopting
social media as one of its primary
means to connect with audiences
through instantaneous videos of
developing stories, behind-the-
scenes updates, or simply to engage
with readers for opinions on a variety
of topics.
The advancements in mobile
technologies now offer powerful
high-definition video capabilities
on devices with a small form factor.
MoJo results in a shorter editing
process, which is perfect for sending
quick, real-time news updates
through social media. The best
part is, the equipment required for
such a set-up fits easily in a regular
backpack, at a fraction of traditional
broadcast equipment costs.
Does it make sense to invest in
quality audio for mobile journalism?
It definitely does. High-quality
pictures and high-quality audio go
hand-in-hand. News is increasingly
being streamed live in real time on
Facebook and Twitter, but the audio
component of such productions are
often underestimated. Experience
has shown that many users find it
easier to successfully record video
than capture good audio, despite
the importance that audio has
for professional news reports and
videos.
Today’s digital technologies are
making content creation ever more
accessible, with mobile devices
capable of producing an incredibly
high standard of work. From
inconspicuous clip-on microphones
to rugged handhelds, Sennheiser’s
digital products deliver the high-
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