The Switch turns to Net Insight
Net Insight enables the future of media production
As competition for eyeballs increases , broadcasters and media providers need to do more with less . Those who provision services themselves can increase production through flexible resource utilisation , with reduced provisioning efforts and operational costs .
Self-provisioning also allows service providers to offer resources for occasional use . Net Insight enables all these abilities with a range of solutions that power more efficient content production and agile service deployment .
Remote production With the massive growth of live events , remote production is a powerful way to increase efficiency and optimise the value of content . In fact , the shift to producing events off-site can deliver cost savings of up to 70 %. But remote production creates other strains — increasing the demand for network capacity between broadcasters , facilities , production houses , studios and venues .
Self-provisioned media networks Fortunately , customer and application provisioned networks ( CPNs ) offer the solution for network service providers under pressure to deliver live video services on-demand for any content , anywhere , at any time . With the flexibility and agility of software-defined networking ( SDN ) technology and cloud-based services , CPNs put broadcasters and media producers in the driver ’ s seat , allowing them to move production into the cloud , so they can book and provision service provider network capacity where and when it is needed .
Connector media marketplace Taking the CPN advantage to the next level , Net Insight also offers cloud-based services . CPN with Connector Marketplace is Net Insight ’ s solution for seamlessly adding cloud-based services to media production workflows . It gives media companies the power to combine existing in-house workflows with external services , and integrated billing means external resources are as simple to use as internal ones .
Connector Marketplace provides subscribers with cloud-based media services featuring full financial visibility and project billing . Users can view and book current assets in their workflow . They can also book and deploy services in seconds during peak times , with full cost control and analysis . For service providers , it delivers a high-profile global marketplace to promote available services and resources to the industry .
New revenue streams Maintaining competitive pricing is a make-or-break capability — so Net Insight ’ s solutions provide the tools to keep track of all resources
Net Insight ’ s solutions make resource utilisation more flexible , reducing provisioning efforts and operational costs .
and attach financial value to them . Quality , bandwidth , resources , SLAs , source and destination locations , as well as network routes are all parameters that can be used to create innovative pricing . Beyond pricing , market leaders also understand that service innovation is vital to keeping them ahead of the pack . Net Insight opens up possibilities for new offerings based on both dedicated and shared resources , enabling new revenue streams .
The Switch turns to Net Insight
The Switch is a US-based media operator offering local metro and longdistance video transport services in major cities across the US , Canada and the UK to broadcast networks , production houses and major sports leagues .
Facing evolving broadcast requirements , The Switch needed to interconnect metro networks to enable live media transport nationally and internationally .
Its initial approach was to use a centrally located large video router and local star topology . This met the self-provisioning requirement , but was not sufficiently scalable , and increasing long-distance traffic demands inevitably led to delays for local connections .
In response , The Switch shifted to a meshed , high-capacity network design . While a far more robust and scalable architecture , this approach placed new and challenging requirements on the its technical platform . For The Switch , the solution needed to be economical on a national and international scale , with a technical platform that reduced administrative overhead for both the company and its customers .
With these considerations in mind , The Switch selected the Nimbra platform by Net Insight . Nimbra offers providers high levels of service quality while simplifying network administration .
Based on SDN technology , Nimbra ’ s CPN solutions give broadcasters and media producers tools to fill occasional per-minute usage needs , by allowing them to book and provision service provider network capacity as needed . Features such as self-service portals , APIs , touchscreen provisioning and builtin monitoring provide flexibility , efficiency and convenience .
For The Switch , Net Insight ’ s solutions have enabled a new business model that allows customers to pre-book services , ensuring availability of the service resources . And new connections can also be added instantaneously as needed . It ’ s a transformational approach to production and distribution .
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