Asia-Pacific Broadcasting (APB) BCA/CMMA2016 Products & Services | Page 9

PRODUCTS & SERVICES

Reducing costs and increasing revenue

Now that viewers can watch video anywhere at any time and the linear / non-linear divide is rapidly blurring , broadcasters , on-demand service providers , platform and telecom operators are preparing for ever fiercer competition for eyeballs . Who will prevail will depend on the quality of the content and the viewer experience . But even then , less costs and more revenue will have to be everybody ’ s mantra . Reducing costs through peak efficiency , and finding new revenue streams on the back of popular technological innovations will be essential for survival .
To face this challenge now and in the future , renowned players worldwide are increasingly relying on WHATS ’ On , the Broadcast Management System of MediaGeniX . With this integrated system at the core of their operations , they can easily launch new channels or set up additional , cost-effective on-demand services while optimising workflow and infrastructure . The system provides them with the flexibility and agility they need to run their operations cost-efficiently as well as the tools that open up new possibilities .
IN SYNC The unique MediaGeniX philosophy of close cooperation with the customer and a profound understanding of their present and future needs sits at the root of a modular system that grows along and stays in sync with the customer ’ s plans , whether it concerns well-established international networks or small-scale start-ups .
WHATS ’ ON FOR ASIA Over the past few years MediaGeniX , now with a dedicated team in Bangkok and Singapore , has been gearing WHATS ’ On to the requirements of the Asian market , fully focused on guaranteeing the continuity and spotless track record of its solution .
Based on requirements recorded over the years among Asian media & entertainment companies MediaGeniX offers a choice of three incremental bundles — WHATS ’ On Silver , WHATS ’ On Gold and WHATS ’ On Platinum — as well as an à la carte solution . On top of that MediaGeniX has recently premiered WHATS ’ On Cloud Edition , the full feature , readyto-go WHATS ’ On as a Cloud service .
WHATS ’ ON SILVER WHATS ’ On Silver caters to the demands of broadcasters who want to keep complexity to a minimum and still want to efficiently manage linear or on-demand scheduling including , but not restricted to , rights management , material management and promotion planning . They can manage the entire broadcast management workflow in a fully integrated system , with a minimum of cost and effort .
WHATS ’ ON GOLD With WHATS ’ On , Gold customers can go for efficiency gains in their workflow with more advanced tools that allow for more automated or performant processes . The Gold bundle includes everything of WHATS ’ On Silver and adds more tools aimed at efficiency , such as the possibility to automate reports , import and integrate seamlessly into the customer ’ s broadcast infrastructure and even more options that allow a more structured organisation of their data .
WHATS ’ ON PLATINUM The top-of-the-range system , WHATS ’ On Platinum , offers everything of the Silver and Gold bundle with the addition of advanced possibilities for cost calculations , reporting , advanced budgeting , simulations and an open SOAPor REST-based API . WHATS ’ On Platinum supports large corporations and enables them to predict , verify and report on all KPIs that drive their business .
WHATS ’ ON À LA CARTE With WHATS ’ On , à la Carte customers can push the limits of broadcasting , or simply have a solution tailored to their needs . Based on any combination of modules with the possibility for custom development , WHATS ’ On à la Carte can support every requirement , for any company size and business set-up .
Reducing costs through peak efficiency , and finding new revenue streams on the back of popular technological innovations will be essential for survival . To face this challenge now and in the future , renowned players worldwide are increasingly relying on WHATS ’ On , the Broadcast Management System from MediaGeniX .
WHATS ’ ON CLOUD EDITION WHATS ’ On Cloud Edition is an off-thepeg , ready-to-go Cloud service hosted via a selected MediaGeniX partner company . WHATS ’ On Cloud Edition gives customers secured access to the standard WHATS ’ On functionality they need , conveniently installed , maintained and supported as a single application .
The service caters to the needs of starters who would have to make upfront infrastructure investments without knowing the capacity they will eventually need . On the other side of the spectrum there are the big companies that want to connect their globally dispersed offices to a central WHATS ’ On system .
Increasingly , companies great and small are picturing the silver linings of the Cloud : Reduced hardware investments , more scalability and flexibility in computing resources ( OPEX instead of CAPEX ), or outsourced expertise . And here again MediaGeniX was quick to pick up on new customer needs .
To find out more about WHATS ’ On , visit booth 5K3-02 .
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