PRODUCTS & SERVICES
One software for the enterprise
Prime Focus Technologies (PFT), the technology arm of Prime Focus, a global media services
powerhouse, is encouraging media and entertainment (M&E) companies to build a connected
enterprise. Armed with a slew of technology solutions, it is well positioned to help M&E
entities deal with contemporary challenges — the growing preeminence for over-the-top (OTT)
platforms, blurring of geographical boundaries and crossover of traditional and digital revenues.
To meet these demands, PFT’s
CLEAR Media ERP Suite is
the ideal technology solution
to virtualise the enterprise,
automate and build a connected
ecosystem. Bearing this in mind,
PFT launched DAX Production
Cloud at 2016 NAB Show, an
upgrade to its DAX Digital Asset
Management, which allows clients
to use one software for all dailies
and post-servicing workflows.
What this means is that all
stakeholders in the production
supply chain — creation, editorial,
VFX (pull downs), marketing
(trailers), localisation vendors,
distribution (screeners) — can
collaborate on the same software.
“Content enterprises can
no longer afford to ignore the
realities of an industry that is
experiencing such rapid change
and placing ever-increasing
demands on its participants,”
says Ramki Sankaranarayanan,
founder and CEO, Prime Focus
Technologies.
“Our
message
for the
industry is a daring proposition
to be bold, break the shackles of
isolated media asset management
systems and embrace digital
transformation. Our campaign,
‘Be bold and take the leap’, is a
battle cry for M&E enterprises
to virtualise the content supply
chain and adopt centralisation by
deploying one software for the
whole enterprise.”
“Doing more with less while
increasing profit margins through
business efficiencies in this Digital
Next era is critical,” notes the
forward-thinking Sankaranarayanan.
“The automation we are bringing
in promo versioning will further aid
in virtualising content workflow and
we are proud to offer our customers
yet another way to transform
themselves digitally.”
REDUCING MANUAL
OPERATIONS
Propelling its ‘Be bold and take
the leap’ campaign further, PFT
has added another functionality
to its CLEAR Media ERP Suite that
facilitates end-to-end business
process orchestration for promo
creation, including automation of
promo versioning using Adobe
Premiere Pro CC, a key component
of Adobe Creative Cloud.
The newly added module to
the Broadcast Cloud provides
an end-to-end workflow for
promo creation, including work
orders, seamless integration with
Broadcast Management software,
review and approval processes,
post-production, versioning and
hand-off for playout.
Extending the hybrid cloud
capability, the module leverages
Adobe Premiere Pro CC
installations at broadcast networks
and automates the process of
generating ‘versions’ using Adobe
Media Encoder CC rendering.
COST-EFFICIENCIES
Aware that M&E companies are
keen on increasing their costefficiencies, PFT has introduced
Amazon Optimizer to its Operations
Cloud module, as part of its CLEAR
Media ERP Suite. Amazon Optimizer
reduces the cost of transcoding for
broadcasters and content owners,
which is part of PFT’s ongoing
mission to virtualise the content
supply chain and bring in costefficiencies.
With Amazon Optimizer,
content owners can enter their
content location, choose the output
profiles, select the time window to
process the content and leave the
rest to Operations Cloud’s Amazon
Optimizer. The addition of Amazon
Optimizer comes at a time when
consumer video demands and the
volume of programming continue
to increase with an ever-growing
array of mobile devices and content
platforms.
PFT’s vast solution arsenal
provides M&E organisations a
unified selection to avoid making
technology investments in silos;
leading to duplication of content,
huge costs, lack of agility and
collaboration. By enabling smoother
digital transformation through
its seamless and cohesive tech
solutions, PFT has to date helped
content enterprises cut 30% of
operational costs and gain 40%
more efficiencies.
And it is just warming up!
To know more about Prime
Focus’ offerings, head to booth
5A8-02.
“Content enterprises can no
longer afford to ignore the
realities of an industry that
is experiencing such rapid
change and placing everincreasing demands on its
participants.”
— Ramki Sankaranarayanan,
Founder and CEO,
Prime Focus Technologies
22