Asia-Pacific Broadcasting (APB) August 2016 • Volume 33, Issue 7 - Page 25

DISTRIBUTION August 2016 whoBuyswhat ■ Broadcast Australia updates multiple sites with Nautel transmitters Broadcast Australia has placed an order for four Nautel NX50 50kW AM transmitters, as part of a country-wide upgrade of legacy 50kW transmitters. Offering 90% efficiency at 50kW operation, the NX50 transmitter “dramatically reduces” the amount of input power needed for transmission and facility cooling. Collectively, the NX series transmitters are designed for “extreme reliability” and are engineered to withstand the harsh environmental conditions that exist at many broadcast sites throughout countries such as Australia, according to Nautel. The first four NX50 transmitters will be deployed to metropolitan and regional sites in New South Wales and Victoria, replacing ageing Nautel Ampfet series installed since the 1980s. Nautel also worked with in-country partner Sonifex in delivering the NX50 transmitters to Broadcast Australia. Karen Olliver, Sonifex’s general manager, said: “We’re pleased to work with Broadcast Australia on a project of this magnitude. We have supplied Broadcast Australia with Nautel transmitters for other, lowerpower AM sites and many FM sites across Australia. Nautel’s reputation for reliability, support and advanced instrumentation for monitoring and control is first class.” The order for the NX50 transmitters follows the recent deployment of four NX10 10kW MWAM models, as well as four NV20lt 20kW FM transmitters. John Abdnour, regional sales manager for Nautel, added: “Broadcast Australia has long used Nautel transmitters beginning in the 1980s, and is a valued partner. Upgrading to the highly efficient, feature-rich NX series will serve Broadcast Australia stations for decades. We’re proud to continue our work together.” As part of a nationwide upgrade of legacy 50kW transmitters, Broadcast Australia has purchased four Nautel NX50 50kW AM transmitters. 25 Live sports: Rooting for goal with linear TV by deepak mathur There is a certain magic and allure to watching live sports, and this sporting season — just after Euro 2016 and with the Olympics around the corner — is a clear reminder of the enduring appeal of linear TV. In the past few years or so, where viewers’ media consumption habits have changed for many programme genres, a whopping 95% of TV sports viewing still happens live, a sure sign that live sports on linear TV is here to stay. While live sports streaming has become an option in recent years, it has met with stumbling blocks even in advanced markets such as the US. Underlining the shortfalls of live streaming, the recent Super Bowl 50 live stream attempted by CBS experienced technical glitches with interruptions that lingered through the game’s first quarter. Online video distribution architecture is simply not equipped for the demands of streaming a live game to millions of viewers. For those living in areas with poor or unreliable broadband connectivity, a problem that many countries in Asia face, one can only imagine how much more frustrating live streaming would be for viewers. Video streaming cannot replace live TV broadcast at the Video streaming cannot replace live TV broadcast at the same picture quality, reliability or scale. same picture quality, reliability or scale. This is why linear TV remains the ideal option for live sports. The beauty of a live game delivered by satellite is that it can be viewed from almost anywhere and everywhere, a seamless and near-instantaneous experience, regardless of the speed of the Internet connection or extensiveness of terrestrial networks. Audiences worldwide appreciate the linear TV experience and, as a result, live sports on TV is in fact flourishing. In May this year, 210 million viewers in China stayed up to watch CCTV5’s live broadcast of the World Snooker Championship finals, where history was made as the first Asian player reached the tournament’s final stage. More than a billion fans tuned in to the final of the 2014 FIFA World Cup, and the competition reached a global in-home TV audience of 3.2 billion people — almost half of the world’s population. SES partnered with Eurovision then to broadcast the World Cup to audi- AsiaSat and JIB expand partnership As a major expansion of an existing partnership, Japan International Broadcasting (JIB) is using the AsiaSat 7 satellite to broadcast NHK World TV, an English-language news and lifestyle TV network. The agreement also sees JIB continuing to distribute its SD channel in Asia-Pacific via AsiaSat 7. Yoshihiko Shimizu, president and CEO of JIB, explained: “Since our SD service launch on AsiaSat in 2009, AsiaSat has proved to be our insightful and dependable partner in Asia, and has done an excellent job in helping us to expand our penetration. “Our new HD service will bring a brand-new viewing experience of high-quality news and entertainment content to home viewers and travellers in Asia.” AsiaSat 7 is broadcasting NHK WORLD TV HD’s 24-hour programming, including its signature news show, NHK NEWSLINE, in the Asia-Pacific. ences throughout North America, Latin America, Europe and Asia. This year, we are teaming up with Eurovision again to enable broadcasters to provide extensive co