Asia-Pacific Broadcasting (APB) August 2016 • Volume 33, Issue 7 - Page 21

MANAGEMENT August 2016 ❝With peer-2-peer platforms and illegal re-streaming services flourishing in the sub­ continent, we sensed a strong need to deploy solutions to protect our most important asset — our content.❞ — Sunil Buch, Chief Business Officer, Zee Entertainments Zee Entertainment fights piracy with NexGuard deployment Offering a bouquet of 33 domestic and 38 international channels, Zee Entertainment reaches over one billion viewers across the world. In order to ensure that its content is adequately protected against piracy, the company recently deployed NexGuard watermarking technology, which enables the forensic watermarking of video content with a unique identifier in post-production. This allows Zee’s worldwide distribution of content to be traceable and secure, as online piracy in India and worldwide continues to be a major threat for the over- all media and entertainment industry, said Sunil Buch, chief business officer at Zee Entertainments. He added: “With peer-2-peer platforms and illegal re-streaming services flourishing in the subcontinent, we sensed a strong need to deploy solutions to protect our most important asset — our content. “Using NexGuard forensic watermarking, we can now trace the source of illegal copies of each video asset at any point of the content lifecycle. This enhances our content security by many folds, and above all, it acts Ross Video serves ace at Wimbledon 2016 Some of the key challenges in covering a Grand Slam tennis tournament such as Wimbledon involves the logistics of capturing the action from 19 courts, revealed Mediaburst, part of Spain’s Mediapro Group. For Wimbledon 2016, Mediaburst provided unilateral feeds to beIN Sports in France and the Middle East using Ross Video’s Carbonite Black production switcher. Specifically, a 2ME Carbonite Black (3x panel) was chosen to ensure enough headroom to manage the complexities presented by the tournament. Fernando Costa, Mediaburst’s production manager, explained how the Carbonite Black provided the flexibility for the live production environment of Wimbledon 2016. “I travel all over the world covering all different kinds of sports for channels like beIN Sports and for the host broadcasters,” he said. “Regardless of the sport or venue, time and space are usually always tight and we need proven, road-tested solutions that we know will deliver. The Carbonite switcher has been extremely easy to use and live with and that’s exactly what we want in an environment like this — no fuss, no drama and plenty of production power!” Mediaburst deployed the Ross Video Carbonite Black production switcher for its coverage of Wimbledon 2016. whoBuyswhat ■ LMG adds SAM’s Kahuna and Kula production switches in its operation LMG, a US-based provider of video, audio, lighting and LED solutions for corporate meetings, live broadcasts and specialty events, has purchased Snell Advanced Media’s (SAM) new Kula switcher in a 2M/E configuration, along with two Kahuna 9600 production switchers in 4M/E configurations. A long-time SAM customer, LMG has deployed the Kahuna production switchers in the company’s “largest and most missioncritical” events for many years, and will now integrate the Kahuna 9600 in its flagship production system, revealed Sean Borowski, director of video services at LMG. He continued: “Innovative FormatFusion multi-format conversion and flexible signal workflows are key advantages for the diverse range of events that LMG supports. We look forward to the new Kula production switcher invigorating our compact system packages.” Introduced earlier this year, the Kula switcher leverages SAM’s Format­Fusion3 te c h n o l o g y to h a n d l e 21 as a powerful deterrent against piracy.” NexGuard, previously a Civolution company, is now part of the Kudelski Group, after the latter completed the acquisition of NexGuard. According to André Kudelski, chairman and CEO of the Kudelski Group, the acquisition of NexGuard further strengthens the Kudelski Group’s content protection offering and represents “a key milestone” in executing the company’s growth strategy in security. The Kudelski Group believes that watermarking is today a key component of the content protection chain, helping to prevent illegal sharing, and ensures full traceability and provides guarantees to end-users in terms of quality. The use of the technology has become a major requirement from content owners, especially regarding 4K/Ultra HD (UHD), high dynamic range (HDR) or live sports production. It also helps pay-TV operators ensure that content is not distributed illegally, added the Kudelski Group, who believes that the addition of NexGuard’s watermarking technology – to be made available on all Kudelski Group digital TV products - will reinforce anyMARK, the Kudelski Group’s existing watermarking technology. Streamline your Broadcast Workflow