Asia-Pacific Broadcasting (APB) August 2016 • Volume 33, Issue 7

L ET ’ SNOTT RYT O NEWS &I VIEWS PRED C TT HEF UT URE, 7 L ETUSCREAT EI T! ! August 2016 Wespeci al i sei nbui l di ngbr oadcast f aci l i t i est hatar edi gi t al ,I Pcent r i c, aut omat ed,4Kr eady ,t r ansmi t t i ng overmul t i pl ef or mat sandcapabl eof handl i ngdynami cbusi nessmodel s. 50Ser angoonNor t hAve4,0814Fi r stCent r eBui l di ng,Si ngapor e555856 Tel :+6566847907•Fax:+6566847908•Emai l :whi t eways@si ngnet . com. sg Websi t e:www. whi t eways. bi z NEWS & VIEWS WORLD IN BRIEF NHK to hold 8K public viewing of Rio Games TOKYO – Japanese public broadcaster NHK is holding 8K public viewings in six venues for the Summer Olympic Games in Brazil, in addition to an 8K experimental terrestrial transmission conducted in tandem with Brazilian broadcaster TV Globo in Rio de Janeiro. The events that will be broadcast in 8K include the opening and closing ceremonies, as well as judo, swimming, athletics, basketball and the men’s football final. APAC pay-TV revenue slowing down SINGAPORE – The Asia-Pacific pay-TV industry will grow at a 5.8% average annual rate from 2016-2021, says a Media Partners Asia (MPA) report. However, the pace of pay-TV subscriber and revenue growth is showing signs of slowing down, particularly in South-east Asia. Twitter to stream Bloomberg shows live NEW YORK – Bloomberg Media and Twitter are in a live streaming tie-up that will see the latter stream three of Bloomberg’s weekday TV shows — Bloomberg West, What’d You Miss? and With All Due Respect. The partnership is said to represent the company’s continued investment in innovative distribution models. 6 CREATION 14 MANAGEMENT 18 DISTRIBUTION | AUGUST 2016 | VOLUME 33 22 X-PLATFORM | ISSUE 7 26 Switching TV platforms at to launch touch of a red hot button SBS new channel by shawn liew SINGAPORE – There should no longer be a differentiation of platforms when it comes to content consumption; broadcasters need to eliminate the dimension of time, and ensure that viewers are only concerned about content and the viewing experience. This philosophy, according to Anil Nihalani, head, Connected Media, Mediacorp, is the main driving force behind Mediacorp’s launch of the Toggle Red Button service. Powered by Hybrid Broadcast Broadband TV (HbbTV) technology, the Toggle Red Button service brings together live broadcast TV and Toggle’s vast catalogue of video-on-demand (VoD) services into a “single, seamless environment”. By pressing the red button on the TV remote control, users can gain direct access to Toggle’s library of programmes, while watching Powered by Hybrid Broadcast Broadband TV (HbbTV) technology, Mediacorp’s Toggle Red Button service brings together live broadcast TV and Toggle’s vast catalogue of video-on-demand services into a “single, seamless environment”. Mediacorp’s free-to-air (FTA) TV channels, all on one screen. The service is delivered via HbbTV-enabled smart TVs that are certified for the Toggle Red Button service, and available on selected models by major TV manufacturers. Nihalani told APB: “We still have a lot of our audience in the broadcast space. Toggle, which started off by offering catch-up to our linear offerings, is progressively offering a wider range of content over VoD. “Rather than have our viewers move between two worlds, we 88 ARTARMON – Australian public broadcaster Special Broadcasting Service (SBS) is partnering with VICE, a global youth brand, to launch a new channel in Australia. The new lifestyle and culture TV channel will feature programming from the VICELAND TV channel, and will be screened free-to-air on SBS later this year. SBS will own and operate the new channel, which will be avail­ able on the SBS 2 channel spectrum, as well as on SBS online platforms. Programming will focus on original lifestyle and culture content for young viewers and will feature Australian-produced programmes. Michael Ebeid, SBS’ managing director and CEO, said: “We are excited to be partnering with VICE to bring some of the best available content from across the world, never before seen in Australia ... free to all Australians on SBS channels and platforms.” Asia-Pac leaning towards time-shifted viewing of content LEVALLOIS-PERRET – The proliferation of multi-device ownership, increased broadband penetration and speeds, and the sheer number of video-on-demand (VoD) services available is encouraging a continuous uptick in time-shifted viewing. In 31 countries measured in the new One TV Year, Multiscreen Report 2016 Edition 1 by French audience measurement company Eurodata TV Worldwide, time-shifted viewing is accounting for 7% of total viewing time, translating into 15 additional viewing minutes overall. And as non-linear viewing habits continue to develop, it is Asia-Pacific viewers who are displaying the greatest tendency to move away from traditional TV viewing. “Traditional TV is less viewed in Asia-Pacific than anywhere else in the world,” Estelle Chandèze, research manager, Eurodata TV Worldwide, told APB. “The region has the lowest TV daily viewing time at an average of two hours and 32 minutes per viewer.” Conversely, video viewing on connected 88