Asia-Pacific Broadcasting (APB) April 2018 Volume 35, Issue 3 - Page 32

32 April 2018 Will 4K/UHD come to Asia via OTT? One of Europe’s largest telecoms operators is using Edgeware’s systems to scale its over-the-top (OTT) TV service, in order to deliver popular live sports content over its in-house content delivery network (CDN). Johan Bolin, VP of products at Edgeware, said: “We expect to see more and more premium TV and sports content being delivered by OTT services. That puts higher demands and expectations on the delivery network, with an increasing need for scale and quality.” Anevia acquires Keepixo Anevia, a provider of over-the-top (OTT) and IPTV software solutions, is acquiring video compression software expert Keepixo. The acquisition, according to Anevia, will enable the company to offer operators and broadcasters a new end-to-end encoding, transcoding, storage, packaging and deliv- ery solution that will comply with standards such as 4K/Ultra HD (UHD) high dynamic range (HDR) and HEVC/H.265. Damien Lucas, CTO and co-founder of Anevia, said: “With the recent addition of CMAF for ultra-low latency, Content Aware Encoding and virtualisation, Keepixo products are among the best solutions for OTT encoding and are a perfect match with Anevia’s exist- ing portfolio.” Next Month @ X-Platform HbbTV PANELLISTS Chong Siew Loong CTO StarHub Michael Cronk Chairman, Alliance for IP Media Solutions (AIMS) Peter Bithos CEO, HOOQ W ith the chase to differentiate over-the-top (OTT) services, and deliver the best pos- sible viewing experience for all types of audences, pump- ing in as much 4K/Ultra HD (UHD) content seems a logical move. Or is it? Steve Davis, vice-pres- ident and general man- ager, Asia-Pacific, Ooyala, tells APB: “OTT service providers’ shift to 4K/ UHD content means significant additional investment in me- dia infrastructure, much more so if they produce their own content. “This could include acquisition of new types of video equipment and upgrade of compute power, bandwidth, storage (on premise or in the cloud), and more. The ROI for 4K/UHD content needs to come from service or ad revenue, and providers need to decide if their content is compel- ling enough to justify a premium.” In essence, launching 4K/UHD con- tent is costly, and it is important for service providers to have deep insights on viewers’ preferences and timing to launch, Davis advises. For example, is there a sufficient installed base of 4K/UDH devices, he asks. “In markets where videos are predomi- nately consumed through mobile devices, it doesn’t make sense to rush to 4K/UHD, though more and more, we are seeing ❝ OTT service providers’ shift to 4K/UHD content means significant additional investment in media infrastructure, much more so if they produce their own content. ❞ — Steve Davis, Vice-President and General Manager, Asia-Pacific, Ooyala Telco scales sports OTT service with Edgeware Is OTT primed to be the leading platform to distribute 4K/UHD content in Asia- Pacific, and what do OTT service providers need to take into account before launching 4K/UHD services in the region? Shawn Liew reports. While 4K/Ultra HD OTT services are not prevalent today, can content genres such as live sports compel viewers to consumer 4K/Ultra HD content over mobile devices? With advanced features from encoding to playout, Neulion provides a 4K/UHD HDR service with everything needed to broadcast, distribute and monetise 4K/UHD content for rights holders. the introduction of 4K/UHD-capable mobile devices.” In regions lik