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TRAINING and EDUCATION How I Teach “How I Teach” is ASH Clinical News’ forum for sharing best practices in teaching hematology to medical students, residents, and fellows. We invite essays providing insight into teaching and modeling clinical practice (history-taking, the physical exam, informed consent, giving bad news), successful research mentoring, diseasespecific tips, or more general advice. This month, Morie A. Gertz, MD, discusses the do’s and don’ts of presenting medical research. THE DO’S AND DON’TS OF RESEARCH PRESENTATIONS By Morie A. Gertz, MD here’s a basic formula for presentations of any kind: “Tell them what you are going to tell them; then tell them; and then tell them what you told them.” Of course, if you have ever sat through a 10-minute presentation with 50 slides covering every bit of data in the known world – or, if you’ve looked out from the podium and been able to count the number of dozing audience members – you know there are more nuances than that. Here are 10 tips for giving a successful presentation that I share with younger hematologists and fellows new to the process – and the more senior researchers who might need a refresher course – learned from years of sitting in the audience of less-thansuccessful talks, as well as making my own mistakes as the brave soul up on the podium. highly likely that your humor won’t translate to a multicultural or international audience – and you also run the risk of alienating or insulting someone. If you want to inject humor into your presentation, stick to selfdeprecatory jokes poking fun at yourself. Basically, though, you are given this time to deliver content, so deliver your content as best you can. Humor may make your presentation a little bit more memorable, but it’s not something I recommend unless you understand the audience very well. #3 Don’t fall in love with your data. Many individuals feel that they have to address every single piece of evidence in existence to educate the audience on the topic being discussed. That’s a great danger because, often, the presentation turns into a recitation of minutiae. Don’t over-complicate things. Follow the “KISS” principle: Keep It Simple, Scientist. Experts tend to become so familiar with their data that they may overestimate what their audience really understands. When that’s the case, talks can get very complex very quickly. Also, there is often a very broad range of knowledge among the audience members, so as a presenter, you are tasked with making a complex topic comprehensible to a wide variety of learners. That’s not to say that you should dumb down your presentation, but try to find the balance between over-simplifying and making higherlevel information understandable. #2 #4 #1 Know your audience. Every audience is different – if you try to give the same talk to medical students and practicing physicians and your colleagues, you’re making a grave mistake. Tailor your talk to your audience, their comprehension, and their training level. In a similar vein, an academic presentation is not the time to test out some new jokes. Jokes tend to point out cultural ironies, so it’s ASHClinicalNews.org Narrow your focus to key data. Most presentations tend to be too dense with respect to the data being presented: a speaker will work through the Kaplan-Meier survival curves, response rates, stringent response rates, and progressionfree survival of 30 clinical trials. It all runs together. Similar to point #1, you need to focus on the key points that are representative of other published data. “Every audience is different – if you try to give the same talk to medical students and practicing physicians, you’re making a grave mistake.” #5 Don’t forget to provide a learning objective. All talks should – and those that qualify for CME credit are required to – have learning objectives. Of course, if you do provide a learning objective, it should go without saying that you need to follow through with it. Many times, presenters will say, “Here’s the purpose of my talk,” but then they seem to forget about it as they progress through their talk. In other words, I view the learning objectives as the strategic plan for the presentation; it’s another way of saying, “Here is what we are trying to achieve with this talk.” For instance, if you begin your talk by stating the objective of, “The learner will understand the newest therapies in myeloma,” then don’t spend half of your talk discussing the biology of the disease unless it relates ASH Clinical News 39