ASFM Brand Book - Page 85

Brand Book American School Foundation of Monterrey 09. Protection Area & Minimum size Each logo has an area around them. This area is to protect the logo from losing it’s importance. The protection area means you always need to give that specific amount of space all around the logo. It doesn’t need to be evident, you don’t need to put the square, as long as no graphics or distractions are within that area. Logos can be grown or reduced in size. However there is a limit when it comes to how small you can use the logo. Each logo is different, they must not be smaller than how they appear next.