Brand Book American School Foundation of Monterrey The American School Foundation of Monterrey (ASFM) is a private, secular, non-profit, Nursery through 12th grade, college-preparatory, U.S.-accredited, co-educational institution, which offers both a Mexican and U.S. High School Diploma that serves the local and international population. ASFM fosters open minds, caring hearts, and global leadership within the entire school community. ASFM Serves a diverse population and prepares all students through an innovative, inclusive and intensive program focused on engaging and enabling students to achieve their individual potential in citizenship academics, athletics, and the arts. Since its foundation our school has established a strong brand identity. We created this document to communicate our branding guidelines to our ASFM community in order to correctly portray our brand.