ASEAN Life Vol: 2 March - May 2014 | Page 38
fashion
Move Over West,
influenced by his passion for tradition and
cultural heritage. He loves to use beadwork,
intricate detailing, and silk materials carefully
crafted into elegant designs. Collections
of this talented man are already sold in
Hongkong, Paris, Dubai, and Bahrain.
© weim- Fotolia
Here Comes
the Southeast
Biyan Wanaatmadja’s creations are
Singapore’s Pride
Singapore’s Shunmugan and Hana
should not be overlooked. Malaysia-born
and Singapore-based Priscilla Shunmugan
owns Ong Shunmugan. She is known
for her modern cheongsam collection,
for which she has received recognition in
creatively highlighting traditional pieces and
transforming them into newer and fresher
fashion masterpieces. Kae Hana shows her
love for prints when she designs fun and
youthful clothes that are easy to wear. She
collaborates with local artists or designs
her own prints. Her designs focus on the
Republic, but is now working on her own
combination of sweetness with a rebellious
woman’s figure, with clothes that suit women
clothing line characterized by playful designs.
edge. They entered the U.S. market after the
who are always on the move, yet want to
She offers shirts, dresses, and other women’s
Hilton sisters were photographed wearing
W
make a fashion statement.
wear sold in New York City. Stretsis (“sisters”
the same dress Stretsis created. Today, more
spelled backwards) is composed of sisters
Hollywood celebrities wear their clothing.
Margarita Saplala is Manila-born but
For many years, trends in Asian fashion was always dominated by China and Japan. Fashion
in Thailand. They describe their creations
New York-based. She used to design for
designers from Southeast Asia are now getting the international scene’s attention. Some of the top
as non-conventional, allowing girls to feel
popular brands Guess, Gap and Banana
the joy of dressing-up. Their designs are a
Batik Fashion by Weim
hen it comes to “top of mind” for a fashion destination, the most popular cities are
New York, Paris, and Milan. These iconic cities are considered the world’s foremost
Creative Manila and Thailand
fashion hubs. They influence international trends and are centers for design and
Marthina, Kly and Pim. These New York-
Natives
trained (Parson’s) siblings are headquartered
production, retailing, and hosting fashion events and fairs.
In November 2013, the
Luxury Society, together
with the International
New York Times, held its
international conference
in Singapore, and
focused on Southeast
Asia
designers are from Indonesia, Singapore, Malaysia, Thailand and the Philippines. In November 2013,
the Luxury Society, together with the International New York Times, held its international conference
AN
life
in Singapore, and focused on Southeast Asia. Suzy Menkes, International Herald Tribune’s fashion
editor, believes that Asia is not just a place where low-cost clothing is made, but is also a creative
powerhouse --- and that was highlighted in the event. The attention is long overdue.
Indonesian Designers
Tex Saverio is an Indonesian fashion designer who has already penetrated Paris through the
Paris Fashion Week. His works were worn by no less than Hollywood A-listers Jennifer Lawrence
and Kim Kardashian, and pop icon Lady Gaga. He is considered as the “Alexander McQueen” of
Indonesia. Fashion newcomer, Indonesian Friederich Herman, is noted for his “cutting edge” style,
mixing urban fashion using various fabrics and sharp, vibrant colors with the right edge and flair
for the designs not to be labeled as “uniform.”
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MAR-APR 2014
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