ART&TUR Magazine N.1 - Page 42

Could only happen in Ghent Country: Belgium Lenght: 6’38’’ Director: Kenneth Michiels Producer: Moose & Tash vzw Copyright: Stad Gent Dienst Toerisme Locations: Ghent, Belgium PLAY Synopsis This could only happen in Ghent is the name of our social media campaign which we launched as visitgent, your memory is safe with us. A gathering of several short videos has to get the viewers enthusiasm to really get to know Ghent. By watching the video he should automatically put Ghent in his shortlist of city trips. In each video a group of real tourists are fooled by their guide (an actor). All 8 movies became extremely popular on the internet. In the first 24 hours after the launch of the campaign, the videos had already 100.000 views on youtube. Now, the counter stands on almost 255.000 views. The most popular video, 42 where wim opbrouck amazes a tourist by putting a living lamb (god) in his arms, already enchanted more than 60.000 viewers. Director’s Bio Born in 1985, Kenneth Michiels graduated in 2011 from the School Of Arts (SOA - Ghent) in 2011 Magna Cum Laude. Currently he is working on his first feature Documentary Film.