ART&TUR E-Magazine 2016 nr 2 | Page 71

The brand of Greenland Visit Greenland interview Innovative Destinations Director Per Tomas Govertsen Producer Govertsen Film Country Denmark Location Greenland Genre Promotional Synopsis: “In this interview we discuss the core story about Greenland’s ”Pioneering Nation” brand, how it came to be and why. When we talk about Greenland to people abroad, they have an image of what Greenland is. The story that was told about our country was oftentimes a romanticized version sometimes far from the reality of the country. Be a Pioneer This idillic image was somewhat what people wanted to see but it was not what people experienced once they visited the country.” Read more... The Danube in Serbia: 588 Impressions City of Vila Nova de Gaia Award Director Srdjan Stankovic Producer Srdjan Stankovic Country Serbia Location Serbia Genre Promotional Synopsis: “The Danube is the only of large European rivers that flows from west to east. Its source is still subject of scientific debate, while its mouth widens year-in-year-out. Throughout its history, the river had a major role as a link and as a border, as the life- blood of commerce... That is why the journey along the Danube is like a visit to a museum of European history, filled with “exhibits” of natural rarities, deep layers of cultural heritage, colourful lifestyles, events, tourist offers and attractions.”