Canary Extreme Duel Making of - Canary Islands
Adventure, Expeditions & Travelling Webdoc
Director
Pablo Mejias, Gadi Cimad,
Louis Cole, Steve Booker
Producer
BraveBison
Country
Spain
Location
Tenerife, Gran Canaria, Spain
Genre
Webdoc
Synopsis:
Instead of telling our audience about how the Canary Islands are a great
place to practice extreme
sports, we invited two
adventure
youtubers,
Louis Cole (FunForLouis)
and Steve Booker, to experience it themselves.
The videos they created
as they travelled the Ca-
nary Islands and tried
different sports (paragliding, mountain and
road biking, trail running
and climbing) allowed us
to reach their fans, who
have shown an interest
in both adventure and
travelling.
Canary’s Fog Taggers
Best Creativity Promoting a Destination
Director
Albert Vergés
Producer
Sunomono Films
Country
Spain
Location
London
Genre
Commercial
Synopsis:
“The fisrt grafitti that only
appears when it’s cold
Challenge: To spread the
word in the coldest and
rainiest countries in Europe
that the Canary Islands
have the best climate in the
world.
Idea:
On a wet, grey day, we wrote
a message on the windows
of different forms of public
transport using a felt pen
and anti-freeze. We made
use of temperature to ensure that the message was
shown just when our audience was most receptive.
Result:
The video of the action was
watched 1,569,149 times.“