THE ENDURING VISION OF A WORLD WITHOUT WAR
international society. The basis of one is shared values, and fear of one another can hard-
ly be labelled as such. Instead, the key might be the construction of a common enemy.
War propaganda aims to unite people against a shared enemy, and peace propaganda is
no different. The catalogue insists that the hostilities and polarisations of the past were
to be set aside, so that the peoples of the world could unite against an enemy far more
dangerous. The catalogue is clearly a call to arms, aiming to unite the peoples of the
world in a battle against ignorance, prejudice and misinformation—all of them worthy
opponents to attack, although slightly more abstract than a concrete, physical enemy.
The idea echoes faith in the fact that there can exist some sort of a community of moral
solidarity who will hear their appeal. This might, in fact, be where the source of UNE-
SCO’s power lies: Hope manifested through their practical implementations of a new
vision of humanity unified on the basis of shared ethical understandings of right and
wrong. As Richard Ned Lebow (2005:557) might phrase it, while “might often makes
for right,” “right can also make might.”
Miia Huttunen is a doctoral candidate in cultural policy and political science
at the University of Jyväskylä. Her PhD thesis explores film as a means of cul-
tural diplomacy and the ways imaginary worlds can be utilised to influence
political realities. Her research is funded by Kone foundation.
Aristotle. (350 B.C.E) Rhetoric. Translated by W. Rhys Roberts. Blacksburg, VA: Virginia
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more, MD: Penquin 1969.
This is Money.co.uk. (n.d.) Historic inflation calculator: how the value of money has
changed since 1900 by Richard Browning.