Arts & International Affairs: Volume 2, Issue 1 | Page 102

Ulf Hannerz (����:���) defines world culture as “an organized diversity”
that is interconnected by the universality of cultural values. The concept
of transnational culture interprets cultural borders as distinctive and the
need to overcome them as a call for tolerance and understanding of others
(Robins ����). Jan Nederveen Pieterse (����) sees cultural pluralism as a
basis for the concept of global multiculture. It is derived from elements
of ethnicity, multiethnicity, and multiculturalism that are encompassed by
cultural globalism. However, cultural development and the role of cultural
policies in this respect have not been extensively analyzed in the light of
cultural productivity that might stream from intercultural communication
within the context of globalism.
The identified cultural types reflect an inner developmental dynamics of
national cultures (Švob-Đokić et al. ����). Exposed to global influences
they are changing identities through new types of cultural creativity and
mutual connectivity. These incite national cultures to overstep their national
boundaries and participate actively in cultural globalization trends. As
the context of globalism has not yet been fully structured, the cultural
re-identification processes might influence its formation by implanting a
number of specialized cultural production areas.
A Case Illustrating the Stratification of a National Culture: Croatia
The identification of Croatian culture as “national” is associated
with the libertarian bourgeois movements in mid-��th century and
cultural and historical developments in the first half of ��th century,
particularly those related to the First and Second World Wars.
The understanding of Croatian culture has evolved from romantic
interpretations of culture as a framework for the standardization of
Croatian language and identification of cultural heritage as “Croatian” to the
inclusion of artistic production and creativity (plastic and fine arts, music,
literature) into European traditions and the literary and artistic movements
of the time. A view of culture as a comprehensive value system, as a type of
production, and creativity has evolved by the mid-��th century, particularly
with the development of film industry, audiovisual production, and modern
arts. Technological advances became ever more influential and supportive
of intensive cultural exchange and communication. Mediation of cultural
communication largely contributed to cultural exchange. Notwithstanding
the ups and downs of cultural development, the role of the state, formatted
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