ARTiculAction Art Review - Special Issuue Aug. 2016 | Page 69

Stanley Shoemaker
An artist's statement

We live in a world made from visual contents,
the streets are flooded with advertisements
telling the viewer what is the ideal
merchandise, what is beautiful and what is
socially acceptable, photography as a medium
lets people see the ideal world through the
lens. As spanish photographer Joan
Fontcuberta said, " Every photograph is a
fiction with pretensions to truth. Despite
everything that we have been inculcated, all
that we believe, photography always lies; it lies
instinctively, lies because its nature does not
allow it to do anything else."
So, this portfolio is a reminder of all the things
photography can do as a tool to provide a
different perspective on our own society. It
distorts and manipulates reality inciting the
viewer to see beyond the image.
Perception is the ideal word to describe this
body of work, the viewer will know and
discover that photography is not about reality,
its about making your own reality by
manipulating every image. The idea itself
surpasses the image and creates a whole new
way of communication.