The Important thing is that you have an article that has the keywords that are
related to your site. For example, if you maintain an auto parts site, you must be
able t have articles about cars and their parts. There are many tools in the
Internet that provides service in helping a webmaster out in determining what
keywords and keyword phrases are mostly sought out. You can use this tool to
determine what keywords to use and write about.
Keyword Density
Know that you have your keywords and keyword phrases, you must use them
fully. An article must have good keyword density for a search engine to “feel” its
presence. Articles should at least have ten to fifteen percent of keyword density
in their content for search engines to rank a site high in their search results.
Getting a high rank is what articles do best for a site.
Keyword density is the number of times a keyword or keyword phrase is used on
an article. The number varies depending on the number of words used in an
article. An effective article must have a keyword density that is not too high or too
low. With a very high density, the essence of the article is lost and may turn off a
reader as well as the search engines. It comes off as overeager. A low number
may be ignored by the search engines.
Good Article Content
Like what is stated above, you cannot just riddle an article with keywords. They
must also be regarded as good reading materials. Articles must be able to
entertain people as well as provide good information and help for their needs.
Articles should be written well with correct spelling and good grammar. If you
want people to trust you, make your work good and well thought out.
People respond well to figures, facts and statistics. Try to get great information
and as many facts as you can. A good and well written article will boost your
reputation as an expert in your chosen field or topic. As more people believe in
you. They will be able to trust you and your products.
Linking Articles
And another important thing to remember: if you are going to submit articles to E-
zines and/or contribute your articles to newsletters and other sites, DON’T ever
forget to include a link to your site. A little resource box with a brief description of
your site and you should always be placed right after your articles that you have
submitted. If people like your articles, they will most likely click on the link
directing them to your site.
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