understand and stay within the confi nes of it . Again , educating our client on the artist and the process is key . We have to remind our client that although an artist is willing to do a commission piece , we still have to respect their process and style . The artwork can serve its purpose while remaining true to the artist ’ s process , aesthetic , and intent .
Case 3 : Young , fi rst-time collector in their 20s or 30s
There is a misconception that to collect art , one needs a huge budget or a fancy education . The designation “ art collector ” can often evoke an image of a stodgy , older , Caucasian male or female dressed in fi nery of the elite . For some reason , the image of the “ art collector ” can still tend to be stuck in the 19 th century . The reality is , that even if you are not a billionaire social media mogul , you could easily start an art collection if you can put aside $ 100-200 a month . So , what is the purpose of art for the 20s and 30s crowd ? Here we have more room to talk about philosophy and aesthetics . Our
photo by Patricia Lois Nuss
photo by Patricia Lois Nuss
clients in this category are looking for a story or a cause . The artist ’ s message is more important than the technique or investment value . We always say that art is a microcosm for society , documenting the social , political , economic , and cultural changes of the world . Social or political art that documents a certain movement , street art , or a piece that ’ s just “ pretty ” are top-sellers to this crowd . A younger collector is willing to take more of a risk , and if the art and artist start doing well , that ’ s just a bonus .
Upcoming artists are a riskier investment , as their future is unclear , but can be an amazing way to afford works of an emergent star before their prices begin to rise . Think Warhol , who used to practically give his works away to pay for things like bills before he became big — look at how much they sell for , now . Another benefi t is that your taste can evolve when you start young , you can educate yourself , and you have years to hone in on the direction you want your collection to go . If you choose well , the artworks will be more valuable later in life , and will represent a personal narrative of your life . You are also establishing yourself in the art world at a young age , becoming familiar with artists and galleries , and ultimately allowing yourself to have a better eye for picking rising stars .
At the end of the day , collectors have the power in today ’ s art world . They validate an artist ’ s career , they set pricing , and they determine which artists will make it into the art history books . So , going back to our original question , “ What is the purpose of art ?” Well , in our line of work , it becomes the reason that artwork goes from being “ for sale ” to “ sold .”
You can see more at : AKArtConsulting . com
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