Frieze London reduced the number of participating galleries from 175 to 152. On the other hand, Masters increase the number of participating galleries from 100 to 130. Also there was 25% reduction in number of entrance ticket supply in order to improve the quality of exhibition environment.
However, some people raised question if Frieze reduced ticket supply in order to reduce the number of just visitors not collectors because of the result of survey that about 80% of Frieze London visitors was just viewers not consumers last year. So, if they reduce just viewers, they can give high quality service to the collectors.
사진 출처 www.theguardian.com/artanddesign/frieze-art-fair-2013
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