Art Chowder May | June, Issue 21 | Page 70

The Opening of a New Era For Local Art SCHOLARSHIPS T he success of any business ultimately relies on relationships, which is why marketing is the backbone of any business, as it provides the communication that forms the relationships that keep the business running. Marketers for non-profit organizations should be entirely transparent and honest. Every single initiative or program that they implement is an experiment — they don’t know if it will work, and can’t guarantee it will work — but they can paint a picture of the goals for the program and why they are implementing it. SAUL RIP Hansen Spokane Valley Arts Council COUNCIL BOARD MEMBER Saul Rip Hansen - works for Bernardo|Wills Architects, and is working towards his architectural license. He was born in Spokane and raised in Elk, Washington, just an hour north of Spokane. He obtained an associate degree in architecture and a bachelor degree in illustration. Saul is a board member on the council for SVAC, with responsibilities including their scholarships, as well as maintaining the website and generating marketing material for SVAC’s brand. 70 ART CHOWDER MAGAZINE To remain true to that mantra, the Spokane Valley Arts Council admits that their art scholarship program has indeed been an experiment. Measuring the success of the program has been accomplished by the simple question of whether or not the scholarships are claimed each year. There have been several years when no students even applied for the scholarship, and other years when the scholarships have been awarded, but the recipients never claimed the funds. After shelving the program to assess what wasn’t working and why, the Spokane Valley Arts Council has reconfigured the art scholarship program, with a much broader and inclusive scope to encourage and increase the number of entrants for the scholarship. Jill Smith, a pioneer for the local pottery scene, recently said when questioned about the Spokane Valley Arts Council, “It’s the greatest local arts organization nobody knows about.” With a recent revamp of the organization’s website, in tandem with new changes to the scholarship program, hopefully all that’s about to change.