Around Ealing around_ealing_dec-jan-2018 | Page 10

HOUSING
Councillor Jasbir Anand
in the show flat at Alton
Court in Hanwell
Artist’s impression of the
finished Alton Court
Home delivery
When it comes to housing you would be forgiven for
thinking the council’s role was limited to allocating
council homes, collecting rents and granting
planning permission. Think again…
D
emand is very high for all
types of housing and Ealing
Council is fast becoming
a major player in the local
market, providing good quality homes
to suit a range of budgets.
The council is landlord to around
12,000 tenants, but has a further
12,000 families on its waiting list. With
up to 40 new applications received
every week, the reality is that fewer
than 10% of those families will receive
an offer of a council home in any given
year because there are not enough to
go around.
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around ealing    December 2017
Of course, Ealing is not alone in
having these housing challenges. It is the
same across the country, and especially
in London. However, what does set our
borough apart is the council’s approach
to tackling these problems.
A NEW KIND OF HOUSING
DEVELOPER
Broadway Living is a housing company
with a difference. What makes it
different is that it is a subsidiary of
Ealing Council – a separate legal entity
wholly owned by the council.
Creating Broadway Living has given
the council
greater powers
and flexibility to
build new homes and regenerate
neighbourhoods. Unlike conventional
council housing, these homes can be
offered in a range of other ways, too –
such as affordable housing, shared equity,
private sale, private rent or discount rent.
The company does not make profits
to pay shareholders. Money made from
the private sale and rent of new homes
is ploughed back into building and
regenerating much-needed affordable
housing in Ealing. And, unlike private