Arlington Comprehensive Plan Update Adopted 3-17-2015 | Page 98

Strategies and Actions 1 Elevate Arlington’s competitive positioning in the region to capture a larger share of high-wage, high-impact growth. 1.5. Expand the city’s portfolio of business retention, expansion and attraction tools and activities. 1.6. Expand the city’s Business Retention and Expansion and Business Recruitment programs. 1.1. Engage the business community around the city’s economic development strategy. 1.7. Launch a more extensive marketing and outreach campaign to recruit businesses to Arlington. 1.2. Maintain active relationships with brokers, developers, and site selectors to communicate vision and initiatives. 1.8. Leverage the city’s economic development resources through a strong partnership with the private sector. 1.3. Through established relationships, advance Arlington’s vision, project ideas, redevelopment sites, incentive programs, and other economic development projects and initiatives, as appropriate. 1.4. Promote regional collaboration around areas of mutual interest, such as regional branding and addressing workforce challenges. 1.9. Investigate and employ applicable best practices from around the nation to the city’s economic development efforts. 2 Rejuvenate and transform key economic centers into vibrant destinations. 92