Arctic Yearbook 2014 - Page 281

281     Arctic Yearbook 2014 Gunnarsbyn is only 10- 15%, “but if I look at it with a bigger parameter, about 100 km, we get most of what we need, so we use very few foreign producers for our company” (Love, participant). All of the interviewees seem to share the view that products and services for creating tourism experiences should be local. This is an example of how complicated sustainability challenges can often be simplified into individual efforts that make a difference. Adaptive planning is also visible in how the hosts attract visitors through own marketing. Reciprocity How do tourist hosts in Gunnarsbyn perceive common commitments to sustainability challenges? The second research question aims to describe the levels of trust in that other tourist hosts are reciprocators in the vulnerability challenges described above, and commit equally to meeting these in the long-term perspective. The previous section described how tourism practice cannot easily be disconnected from the tourist hosts’ lifestyle. The reasons are threefold: (1) they are living in symbiosis with the company; (2) the physical environment is their workplace at the same time as it is used for leisure time recreation and; (3) they want to contribute to their community in their work but do so also through choosing to live there. This kind of norm-adoptive integration of lifestyle and work indicates trust in a common code of conduct and a critical attitude towards other types of tourism practice. “You don’t need to build a hotel or big constructions that consume the nature when you can make use of the resources that are already there” (Love, participant). All of the interviewees did in fact mention that their practice does not comply with mass-tourism, but that they want the same prerequisites as areas that practice masstourism. Finland’s northern peripheries were a popular comparison because they share similar tourist attraction but have the prerequ \