Architect and Builder Magazine South Africa Dec 2017 / Jan 2018 - Page 107

floor. The circular logo, prominent on the ground floor, persists on the first and second in the form of circular ceiling pendants that lower the lighting. The open layout, transparent walls and 4m-high ceilings foster ease of access, create a spacious atmosphere, and help to ensure that full use is made of the natural light from the building’s sizable windows. Discreet acoustic ceiling panels ensure that this openness does not result in a noisy atmosphere. “For Travelstart’s offices, we considered everything about the business, from its logo, to its vision, to the manner in which it conducts itself,” says Wyatt. TravelStart “Throughout reception and the work areas, one can feel the company’s brand identity throughout the interiors. Utilising Travelstart’s corporate colours consistently reinforces the brand, while the integration of various breakaway areas and communal spaces within an open-plan layout, enhances the progressive nature of the business”. With its freshly renovated Longkloof offices, Travelstart has done a great deal more than simply change its address. It has established itself in an environment specifically crafted to promote and preserve its identity and the growth of its vision. 107