Architect and Builder August 2017 | Page 94

INTERIOR FEATURE KORBICOM INTERIOR DESIGN: CONDUIT INTERIOR | PHOTOGRAPHY: GRANT JOHNSON The Brief Korbicom is a Cape Town based software development company. Attracting and retaining top talent in this highly competitive sector is a constant challenge. Korbicom identified the need for a complete office redesign in order to improve their employee value proposition. They wanted an office that would realise the full potential of their company culture and be a space that employees wanted to fully immerse themselves in. Design Approach This project was all about creating a space that would resonate with Korbicom’s employees, so naturally that was the starting point. Grant Johnson, Founder and Head Designer of Conduit Interior, spent time with the employees of Korbicom to better understand who they are as a company and the brand values they embody. He asked staff about what inspired them, what they enjoyed doing in their free time, and what their ideal working environment would look like. These answers formed the foundation of Conduit’s approach. 94 “It was clear from the start that we were designing something for a highly talented, highly creative group of people,” says Grant. “They work on the cutting edge of technology, and their daydreams are about finding solutions for the future. The kind of design that might pass in a big corporate simply wouldn’t be enough to inspire them.” The space needed to reflect the company’s culture, enable innovation, and go above and beyond the limits of what their employees might have envisaged. The design would become a catalyst for future physical and virtual employee and client interactions. Design Theme Korbicom’s corporate brand identity was the starting point for the design in terms of colours, textures, and shapes. This was interpreted literally in the front client-facing areas, but it evolves to become more playful in the employee facing areas. The reception area offers a slick, digital screen, where guests can check themselves in, replacing the need for a receptionist, and setting the tone for the high-tech, forward- Korbicom