Avance Creates
Bespoke Carpet
Design for WSP’s
New Offices
Mix and match is out, simple, clean décor with pops of
colour and pattern is in! Colour is introduced stylishly to
echo the personality of the company’s brand, while
patterned carpeting adds interest and a further way to
link corporate colours in terms of design.
A
s the worlds of fashion and décor get ever closer, so the
terms used in fashion filter into the décor industry too.
Bespoke is one such word and it seems to be gaining in
popularity.
The Oxford Dictionary defines ‘bespoke’ as an adjective,
referring to goods, especially clothing, made to order, eg a ‘bespoke suit’. In
other words, it’s custom made, made to measure, or specially customised.
Definitely not ‘run of the mill’!
In décor terms, one area that is increasingly getting the bespoke
treatment is carpeting. Customers today want décor, furnishing and lighting
that is made according to their particular specifications, customised to suit
their individual needs and carpeting is no exception. Architects, interior
designers and decorators are working closely with customers to give them
freedom of choice and a custom carpet tile design is an important area in
which to do so – for a brand, it can provide a strong link to the brand identity,
allowing for a larger than life brand presence. Furthermore, carpeting is
not just easy on the eye, it’s durable, hardwearing and practical. It acts
as insulation and absorbs sounds. All of which are vital considerations in
the commercial space.
Choosing a company with custom design and product development
expertise is essential. Therefore, Avance was delighted to be involved
in this prestigious project by creating bespoke design carpet tiles
encapsulating the choice of the customer. Our design enhanced the co-
ordination of the flooring with the interior by communicating a message
of unique design and colour.
We manufacture with a sensitivity for the earth. It’s reflected in
everything we do and is the core of our 55 years manufacturing experience.
Our investment in recycling, energy conservation techniques, choice of
chemicals and waste management means future generations will also be
reaping the rewards. Because being green is a way of life.
Produced in the town of Harrismith, our commitment to this community
runs deep. We are proud of our people and of supplying a quality local
product that would hold its own in any showroom, anywhere in the world.
Check out Avance’s range of commercial carpeting for your next
commercial space!
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