VEKA GROUP’S CORE
COLOUR OFFERING
– LAID OUT IN BLACK
AND WHITE
Straight-talking PVC-U systems supplier VEKA Group has
simplified its Variations colour offering, to make it even more
useable, helpful, and easy to understand for customers.
95% of VEKA Group foil sales will now be from stock; 27 colour
combinations across 14 colours.
Working out ex-stock colour availability can be a confusing
and time consuming task, requiring the cross-checking of
brochures, swatch books and availability charts. In reviewing
their colour policy, VEKA wanted to simplify the whole process
as it constantly refines its offering for the benefit of fabricators
and installers.
Marketing Director Dawn Stockell explains: “The demand for
coloured products presents a huge sales opportunity for our
customers, which is why we’ve made it even easier to order
coloured profile.
“We stock what our customers sell, so there’s no ‘chasing
rainbows’ when it comes to availability. We’re committed to
providing the colours our customers want, when they want
them, in the most straightforward way.
“There are 27 colour combinations from a palette of 14 best-
selling shades, and no need to wade through a big book of
swatches and availability charts. All of the colours in our new
brochure are ex-stock, sharing the same lead time as standard
profile and available across our full product range.
“You can’t get simpler than that.
“The Variations colour offer also means a number of the
industry’s less popular colours can be requested made to order,
and these specialist shades typically have a four-week lead
time.
“We’ve designed our new brochure with clarity in mind, and
all the information is in one place. Rather than having to
flick backwards and forwards, the colour swatches, colour
combination table and lamination charts are on the pages right
alongside the relevant system.
“Laminated profile now makes up 40% of VEKA Group sales and
we predict that the demand for colour is going to keep growing.
40% of VEKA Vertical Sliders are now coloured and around a
third of those are laminated both sides.
“We’re seeing this trend across residential, commercial and
public sectors and we are investing millions in the manufacture
of laminated profile, to continue providing the best product and
service in the industry.
“A large proportion of the £5M invested in the VEKA Group plant
in 2018 was focussed on the lamination department, including
the purchase of a building adjacent to the existing VEKA HQ.
This will allow the current 380,000 sq ft site site to expand
by a further 40,000 sq ft and potentially increase lamination
capacity by a staggering 50%. An impressive feat, considering
we extruded a record 10.2 million metres of laminated profile
in 2018!
“As VEKA Group continues to expand its capacity to support
customers with laminated product, the team recognised the
need for a simple and straightforward ordering system.
“Our new colour offering has been put together to support
customers with ease and swift turnarounds, 95% of our foiled
sales are from stock. This means customers don’t have to wait,
and they can build their reputation for quality, reliability and
efficiency, on ours. And while our 99.3% ‘on time in full’ delivery
results are something to be very proud of, we’re working to make
them even better!”
For more information about the Variations collection, and to
request a brochure call 01282 716611 or email salesenquiry@
veka.com