Archetech Issue 39 2018 | Page 97

THE CONFERENCES The conferences are curated to provoke thought, impart new ideas and entertain with panel discussions bringing together industry opinion leaders as well as keynotes from those who are making a difference to the hospitality experience. Delegates will be introduced to current trends, the stories behind some of Europe’s latest openings, international perspectives on Europe’s design climate and glimpses into the future for hotels, restaurants and bars. Just a few of the ‘must hear from’ names are Alon Baranowitz and Irene Kronenberg of B+K Architecture, Tina Norden from Conran and Partners, and Valeri Chekheria of Adjara Group (Eat Conference) as well as Andew Zobler of Sydell Group, Inge Moore and Nathan Hutchins, founders of Muza Lab, Tom Hupe of Perkins+Will and Lighting Design International’s Sally Storey (Sleep Conference). THE EXHIBITION With more than 150 international exhibitors, this year’s showcase will launch over 50 new collections. Alongside such returning brands as Bang & Olufsen, Contardi, emco Group, Parla Design, Roca, Style Library and the event’s Founder Sponsor GROHE, newcomers will include family-run company, BluePrint Ceramics, contemporary flooring company, kymo, and the designer of premium shades, loungers and cabanas, TUUCI. THE SETS Four leading practices – AB Concept, Denton Corker Marshall, HBA London, and Yasmine Mahmoudieh – have taken on the challenge of creating the Sleep Sets - concept guestrooms designed afresh year to inspire their visitors and add to the hotel design conversation. This year’s sets will burrow into the DNA of West Ham Football Club, Maison Pierre Hermé Paris, the Natural History Museum and Penguin Modern Classics in a potentially disruptive pairing of much-loved, non-hotel brands with hotel designers and architects. THE CONFERENCES ARE CURATED TO PROVOKE THOUGHT, IMPART NEW IDEAS AND ENTERTAIN WITH PANEL DISCUSSIONS BRINGING TOGETHER INDUSTRY OPINION LEADERS AS WELL AS KEYNOTES FROM THOSE WHO ARE MAKING A DIFFERENCE TO THE HOSPITALITY EXPERIENCE.