Archetech Issue 38 2018 | Page 45

100% Futures is a new exhibition celebrating forward-thinking design from a selection of British and international talents who have chosen to set up their practices in London. Spearheaded by Max Fraser, 100% Futures will shine a light on some of the most exciting designs under the theme ‘Designing for London’ across travel, technology, well-being, public spaces and sustainability. Alongside this, 100% Futures will also share designs from other cities, looking at ideas around the future of city-living and the best of designing for urban centres across the world. 100% Forward, curated by journalist Barbara Chandler, will highlight eight emerging design talents across furniture, product, lighting and textile design. Each will be championed by an established designer who carved his or her career during the first decade of 100% Design. Simon Pengelly, who started his career in 1993 when he presented at 100% Design, has selected rising talent Daniel Schofield. In five short-years, Daniel has honed his reductive approach to materials, form and function to create celebrated lighting, furniture and table top products. 100% Design’s core exhibition covers Interiors, Kitchens, Bathrooms and Bedrooms, emerging brands and new for this year, 100% Build London, a dedicated show for the construction and architectural industries. 100% Design will provide a platform for a mix of new interior brands such as One Plus Eleven, a conceptual furniture company that blurs the boundary between art and design, and established names including Italian design heavyweight Arper. Other brands to watch include Casa Botelho, Rubn, B Sweden, Graypants by Pad Home, Antonio Lupi, Odddot, Taamaa, Tuuci, Lyon Beton, Frama, Pintaark, Adventures in Furniture and Madheke. 100% FUTURES IS A NEW EXHIBITION CELEBRATING FORWARD-THINKING DESIGN FROM A SELECTION OF BRITISH AND INTERNATIONAL TALENTS WHO HAVE CHOSEN TO SET UP THEIR PRACTICES IN LONDON.