100 % DESIGN
100 % DESIGN ANNOUNCES SHAKE-UP TO CORE PROGRAMMING WITH NEW EXHIBITIONS .
100 % Design , the UK ’ s longest standing annual design event , returns for its 24th edition this year and is delighted to announce a shake-up to traditional programming , demonstrating its renewed vision to be the unmissable show for design in London ’ s creative calendar . 100 % Design will present new features , fresh design talents and emerging names alongside a roster of industry favourites , big name brands and innovators . Taking place at Olympia , London from 19 – 22 September , this year 100 % Design will present two new features , 100 % Futures and 100 % Forward , which will focus on emerging designers across innovation and furniture design respectively .
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This year will also see the launch of the new West Kensington Design District , a hub that is set to inspire design enthusiasts and become the must-visit district during the London Design Festival , with an engaging programme featuring design brands , globally recognised cultural institutions and unmissable events this September . The district will be brought to life by a stellar array of partners including the Design Museum , the world ’ s leading museum devoted to contemporary design . V & A Blythe House will offer a rare opportunity to participate in guided tours whilst Polish brand Zieta presents Plopp 4.0 at Arthill Gallery amongst many other partner events .