Archetech Issue 38 2018 | Page 121

WHILST ON THE TOPIC OF RECENT PROJECTS, I BELIEVE YOU HAVE RECENT BEEN INVOLVED IN A PROJECT WITH SOHO HOUSE. COULD YOU TELL US A LITTLE BIT MORE ABOUT THIS PROJECT? We have just put together a re-launch for a special Soho House location (secret at this stage I’m afraid!). But the inspiration for these rug designs were Industrial meets Art-Deco for one of their Spa locations. The use of soft colour tones  and natural wool and linen rugs were key for creating the desired look whist still  retaining the natural spa elements within the industrial style space they sat in. We are currently also working on further designs for other Soho House locations. OBVIOUSLY THE BRAND IS VERY ESTABLISHED AND PRODUCES SOME AMAZING BESPOKE PRODUCTS, COULD YOU TELL US WHAT THE HAS BEEN THE MAIN INSPIRATION FOR YOU? My inspiration is that I really enjoy working closely with my clientsand help them develop a unique piece which is personal to them and their project briefs. The  craftsmanship  of producing these rugs is deeply appreciated by myself and I thoroughly enjoy developing the designs directly with our Nepal workshop and my clients. I would like to think that an understanding of the product  comes across when I am discussing designs,  colours  and textures of the rugs with my  clients.  Apart from the bespoke pieces we have done I have also produced a range of rugs of our own and currently working on more new designs to grow our own stock range. Generally a lot of clients have their own ideas of what they want to achieve and I can guide them through the process but sometimes they simply want something timeless which will  carry  a lasting look in the space they are creating. WHAT TRENDS CAN YOU SEE DEVELOPING AS WE COME INTO THE WINTER MONTHS? Textured carved rugs and shag piled geometrics are popular trends in rug designs. One off abstract paintings and watercolour rug designs are  statement  pieces  in the space they sit in. Printed rugs are also having a breakthrough while the more traditional rugs like Persian and Killim’s are still very popular and will continue to hold a  long-lasting  place  within  interiors. Colours seem to be moving towards a traditional rich and warm pallet with navy blues and rich deep greens sitting along side classical  natural  colours of Tofu, Almond, soft grey and deep terracotta. WITHIN THE INTERIOR DESIGN WORLD COMPANIES CAN THRIVE OR FALL WHEN IT COMES TO TRENDS WITH A LOT OF COMPANIES BEING TOO LATE TO ADAPT TO CHANGING TRENDS. WOULD YOU CONSIDER YOURSELVES AS TREND SETTERS? I would not really describe Laguna as trend setters. We focus on whats really important to the clients brief, however having a trend awareness does come into play when creating the designs of the rugs with a feel of current and future colours and textures.