100% Design, the UK’s largest trade show for architects and
designers, returns to Olympia, London from 20-23 September
for its 23rd edition. The show welcomes hundreds of exhibitors
and more than 27,000 visitors to the burgeoning design district of
West Kensington over four days as the cornerstone event of the
London Design Festival, helping to foster relationships between
some of the world’s biggest architects, designers, specifiers,
retailers and developers.
Each year 100% Design adopts a theme, which is reflected across
its installations, features, talks programmes and show design.
Overseeing the implementation of the theme across these areas
is newly appointed Content Editor, leading design journalist Max
Fraser. For the 2017 edition this is Elements, which considers
everything from the fundamentals of design to the component
parts that make up a product, the materials used to the stories
and processes of development.
The show’s ‘Talks with 100% Design’ presents an agenda-setting
programme exploring trends in contemporary practice as well
as the future of design, while a second programme focussed on
professional development takes place in The Forum.
For this year’s edition, the show hosts Dealer Day, a professional
programme of networking, seminars and talks for this influential
design community.
interiors is the longest running section at 100% Design.
With the latest UK product launches from an array of brands
and designers, 100% Design occupies a crucial place as the
commercial heart of design in the UK. With five distinct sections,
Interiors, Workplace, Kitchens & Bathrooms, Design & Build and
Emerging Brands, 100% Design is unique in its cross-sector
appeal to design professionals.