Archetech Issue 31 2017 - Page 78

Rinnai Takes On Man Vs Machine Challenge Rinnai, manufacturer of the market leading Infinity hot water heating units, has started a challenge that puts its product against tough opposition in the form of super league rugby team Widnes Vikings. Rinnai, an official sponsor of the Widnes Vikings rugby league club, put its Infinity water heaters head to head with the players in a contest of Man v Machine. The result is a series of YouTube videos that, right from kick off, see the Rinnai brand putting in a sterling performance. The challenge laid down to the Vikings was: • Rinnai water heaters can produce 1000+ litres from a unit weighing just 31kg. How quickly can a professional rugby player pull this weight against his peers? • Rinnai water heaters are accurate to 1°C of the chosen set point but how accurate are the Vikings? After putting the team members through their paces in two gruelling playoffs, Gil Dudson, Vikings front row, headed the leader board for the club overall on both tasks – pulling 180 kgs in 10.93 seconds (most stored hot water systems are considerably heavier that Rinnai’s sprightly 31kg) and kicking the oval ball at a Rinnai unit to test accuracy – and the Rinnai units won hands down for specifiers, installers and end users alike. Chris Goggin, Rinnai, says: “Relentless durability is a key feature of the Rinnai range of gas fired water heaters and that is the message we are aiming to get across by pairing with Widnes Vikings for this YouTube campaign. This is a brand-heavy, mass media campaign targeted at increasing market awareness, albeit in a light-hearted manner. “The videos have been viewed on various platforms more than 21,000 times to date and impressions from the joint campaign with Widnes Viking platforms have created more than 55,000 to our Twitter profile. We are encouraging our customers to use the Rinnai/Vikings YouTube videos in their marketing, too, to raise awareness of the Rinnai brand to their clients.” For more information on the RINNAI product range visit www.rinnaiuk.com Get multizoned with our MRX1 controller CONTROLS UP TO 8 HEATING ZONES COMPATIBLE WITH CRX2 CONTROLLERS 4 DIFFERENT OPERATING MODES M Pa l a d i n Paladin Radiators • Bespoke, finished radiators, delivered in just 7 days • Any custom colour - All one price • Competitive pricing and always in stock • Technical support • Extensive range all backed by a 10 year guarantee CAST IRON RADIATOR SPECIALISTS www.paladinradiators.com 01205 280354 sales@paladinradiators.com INDIVIDUAL OR GROUP ZONE PROGRAMMING 6 TIME PERIODS A DAY, 7 DAYS A WEEK ENERGY SAVING FEATURES LARGE LCD COLOUR DISPLAY Our MRX1 Multizone wireless controller can control up to 8 heating zones using the existing CRX2 controllers, where each CRX2 can control multiple Consort RX heaters in the same room or zone. Find out more at Consortepl.com e: sales@consortepl.com t: 01646 692172 TOUCHSCREEN CONTROL central controller great energy and cost saving can be retrofitted to RX systems ideal for home or commercial property owners