Rinnai Takes On Man Vs Machine Challenge
Rinnai, manufacturer of the market leading Infinity hot water heating units, has started a
challenge that puts its product against tough opposition in the form of super league rugby
team Widnes Vikings.
Rinnai, an official sponsor of the Widnes Vikings rugby league club, put its Infinity water
heaters head to head with the players in a contest of Man v Machine. The result is a series of
YouTube videos that, right from kick off, see the Rinnai brand putting in a sterling performance.
The challenge laid down to the Vikings was:
• Rinnai water heaters can produce 1000+ litres from a unit weighing just 31kg. How quickly
can a professional rugby player pull this weight against his peers?
• Rinnai water heaters are accurate to 1°C of the chosen set point but how accurate are the
Vikings?
After putting the team members through their paces in two gruelling playoffs, Gil Dudson,
Vikings front row, headed the leader board for the club overall on both tasks – pulling 180
kgs in 10.93 seconds (most stored hot water systems are considerably heavier that Rinnai’s
sprightly 31kg) and kicking the oval ball at a Rinnai unit to test accuracy – and the Rinnai units
won hands down for specifiers, installers and end users alike.
Chris Goggin, Rinnai, says: “Relentless durability is a key feature of the Rinnai range of gas
fired water heaters and that is the message we are aiming to get across by pairing with Widnes
Vikings for this YouTube campaign. This is a brand-heavy, mass media campaign targeted at
increasing market awareness, albeit in a light-hearted manner.
“The videos have been viewed on various platforms more than 21,000 times to date and
impressions from the joint campaign with Widnes Viking platforms have created more than
55,000 to our Twitter profile. We are encouraging our customers to use the Rinnai/Vikings
YouTube videos in their marketing, too, to raise awareness of the Rinnai brand to their clients.”
For more information on the RINNAI product range visit www.rinnaiuk.com
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